Hoka, a global performance footwear brand, launched the Bondi 9 with a striking 3D billboard in the heart of Kuala Lumpur. In partnership with 3D Advertisers, the campaign aimed to fuse energy, technology, and brand storytelling in a bold visual that stops passersby in their tracks—showcasing the Bondi 9 as both a lifestyle and high-performance icon.
The goal was to unveil the new Bondi 9 in a way that captured both the technical innovation of the shoe and the laid-back inspiration behind its design—Bondi Beach, Australia. The key message: “Everybody Bondi”, a call to experience the ultra-cushioned comfort and futuristic design, whether you’re running, walking, or just living.
The campaign sought to break away from standard retail launches, creating a moment of wonder that aligned with Hoka’s energetic brand voice and its growing global momentum.