L'Oréal Paris Voluminous Panorama Waterproof Mascara

Project Brief

L’Oréal Paris sought to introduce their new Voluminous Panorama Waterproof Mascara with a captivating 3D billboard that would highlight the product’s key features and make a bold visual impact. This project aimed to showcase the mascara in a classy, high-fashion context, leveraging the star power of Kendall Jenner as their official ambassador. The billboard was designed to draw attention, convey elegance, and generate excitement around the product launch.

Ideas & concepts

One of the primary challenges was fitting the entire animation sequence into a tight 15-second window while maintaining a smooth narrative flow. Integrating the provided promotional video of Kendall Jenner into the 3D billboard required precise alignment and blending to ensure a cohesive visual experience. Additionally, aligning our design elements with L’Oréal Paris’s vision for the brand and product required careful consideration and frequent communication to ensure consistency with their high standards.

ENVIRONMENT DESIGN

character animation

Object Modeling & Animation

Special Effects & Simulation

Lighting & Compositing

Conclusion

The L’Oréal Paris Voluminous Panorama 3D billboard successfully combined high-fashion visuals with cutting-edge 3D animation, delivering a visually stunning experience that captured the elegance of the brand. Looking to make a bold statement with your next product launch? Contact 3D Advertisers today for innovative 3D billboard solutions.