IOI Resort City is a vibrant destination that combines leisure, retail, and lifestyle experiences. Their new campaign, “Think Again,” aims to challenge perceptions about Putrajaya, encouraging audiences to see it as a dynamic hub of activities rather than a quiet administrative area. To amplify this message, IOI Resort City partnered with 3D Advertisers to create a visually stunning 3D Billboard campaign.The purpose of the campaign was to promote IOI Resort City’s “Think Again” initiative, aimed at redefining perceptions of Putrajaya as a destination full of exciting activities. By leveraging the immersive power of 3D Billboards, the campaign highlighted IOI Resort City’s diverse offerings, such as shopping, pickleball, ice skating, and pet-friendly parks.
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Client
IOI Group
Services we do
Industry
Hospitality & Leisure
3D Billboard
Think Again by IOI Resort City.
Project Brief
Ideas & concepts
The key message, “Nothing to do? Think Again!”, served to challenge preconceived notions about Putrajaya and showcase IOI Resort City as a vibrant, activity-packed destination.



ENVIRONMENT DESIGN
character animation


Object Modeling & Animation
Special Effects & Simulation
Lighting & Compositing
Conclusion
The “Think Again” 3D Billboard Campaign successfully redefined perceptions of Putrajaya by showcasing IOI Resort City as a hub of activities and excitement. The combination of a dynamic cityscape, engaging animations, and vibrant transitions captivated audiences, delivering the key message with impact.This project highlighted the transformative potential of 3D billboards in creating immersive, memorable brand experiences that resonate with diverse audiences.
