PANDAi Jaga Anda | 3D Billboard

Project Brief

The objective of this campaign was to establish PANDAi as a symbol of friendliness, reliability, and protection. Mr DIY wanted to showcase the mascot in a memorable way while emphasizing that whatever your need—tools, homeware, toys, or electronics—Mr DIY has you covered.

The billboard served to reinforce this message with a playful visual of PANDAi floating into a lively Mr DIY-themed environment, surrounded by products that represent the store’s wide offerings.

Ideas & concepts

We imagined PANDAi as a central figure in a vibrant world filled with Mr DIY products. To make the billboard more relatable, we placed PANDAi inside a stylized room filled with everyday household items—designed in a way that subtly hints at Mr DIY’s extensive catalog.

The idea was to visually reflect how Mr DIY is part of every Malaysian home. The floating animation of PANDAi added a light-hearted tone, while the room transitions highlighted Mr DIY’s versatility, care, and approachability—all personified through PANDAi.

ENVIRONMENT DESIGN

We created two contrasting room environments:

• The first room is messy and chaotic, representing everyday home challenges.

• The second is clean and well-organized, symbolizing how Mr DIY products help solve problems.

Each element in the room—from lightbulbs to wall shelves—was modeled with items found in Mr DIY stores to reinforce brand recognition.

character animation

We used the official PANDAi mascot model but added extra fluff detail and richer textures to make it more adorable and appealing on a large screen. PANDAi’s animations were carefully crafted to show curiosity, joy, and playfulness—floating into the room with wide eyes and a wave to engage viewers.

Object Modeling & Animation

The “PANDAi Jaga Anda” 3D Billboard Campaign successfully introduced PANDAi as Mr DIY’s dependable mascot. The fun and visually captivating billboard reinforced the message that Mr DIY is always there to help, making a strong impression on audiences.

This project demonstrated how storytelling and 3D technology can come together to create an impactful brand experience.

Special Effects & Simulation

This project demonstrated how storytelling and 3D technology can come together to create an impactful brand experience.

Lighting & Compositing

PANDAi’s movements were carefully animated to be playful and expressive, from yawning and stretching to sneezing and tumbling. The animations emphasized PANDAi’s personality while aligning with the campaign’s message of dependability and care.

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