In Malaysia, 3D Out-of-Home (OOH) advertising has evolved from novelty to mainstream.
Between Pavilion Kuala Lumpur, Fahrenheit88, KLCC CuBig, and Bangsar’s new screens, the Golden Triangle now forms a high-impact corridor where brands compete for attention through naked-eye 3D storytelling.

And behind many of these landmark campaigns is 3D Advertisers, Malaysia’s creative technology studio specialising in 3D billboard animation and mixed-reality brand activations.

1. Fahrenheit88 — The Birthplace of Viral 3D in Bukit Bintang

Location: Bukit Bintang Crossing, Kuala Lumpur
Estimated Footfall: ~80 000 visitors daily (shared pedestrian flow with Pavilion)

The Fahrenheit88 screen became an internet sensation with its bold, anamorphic illusions.
 Among its standout works:

Mr. D.I.Y. 3D Billboard Campaign by 3D Advertisers

Conceptualised and animated by 3D Advertisers, this campaign turned Malaysia’s home-improvement giant into a digital spectacle watched by millions on social media.

HOKA Bondi 9 3D Billboard by 3D Advetisers

Run concurrently at Fahrenheit88 and Pavilion, the twin-screen execution made HOKA the visual centrepiece of Kuala Lumpur’s skyline.

These executions proved that Malaysia’s retail heart could rival Shinjuku and Piccadilly for 3D OOH virality.

2. Pavilion Bukit Bintang — The Prestige Landmark

Location: Opposite Fahrenheit88
 Visitors: > 30 million annually (2017 data) → likely > 40 million by 2026

As one of Southeast Asia’s most visited luxury malls, Pavilion offers advertisers unmatched dwell time—especially along its congested traffic loop, where cars often inch forward for 15 minutes at peak hour.

Hurix’s Herbal Supplements 3D Billboard by 3D Advertisers

A seamless blend of healthcare storytelling and cinematic CGI that brought Malaysia’s leading herbal brand into the 3D age.

3. KLCC CuBig — The Nation’s Largest OOH Display

Location: KLCC Junction, Kuala Lumpur
 Annual Footfall: 50 million (2024, KLCCP Stapled Group report)

The CuBig screen dominates the country’s most iconic crossroads, facing Suria KLCC and Petronas Towers.
 Its exposure reaches corporate leaders, international tourists, and high-net-worth shoppers.

100PLUS 3D Billboard by 3D Advertisers

A dynamic, high-energy animation that mirrored the brand’s “active lifestyle” positioning across Malaysia’s most prestigious digital canvas.

4. Bangsar — The Next 3D OOH Hotspot

Location: Jalan Maarof, Bangsar
 Estimated Traffic: ≈ 3.1 million vehicles per month (source: Seni Jaya Corp)

The newly deployed Seni Jaya Bangsar 3D screen marks the expansion of immersive OOH beyond the city centre.
 With proximity to affluent residential zones and boutique retailers, it offers brands a fresh canvas for localised 3D activation.

5. The Emerging 3D OOH Network (2026 and Beyond)

By 2026, Malaysia’s 3D OOH ecosystem is shaping into a connected triad:

Together, they create a continuous corridor of immersive brand storytelling across Kuala Lumpur’s most trafficked and photographed districts.

6. The Role of 3D Advertisers in Malaysia’s 3D OOH Growth

From concept and storyboarding to CGI production and onsite calibration, 3D Advertisers has become Malaysia’s go-to partner for brands and agencies exploring 3D billboards.

Their studio’s dual competency in 3D animation and OOH deployment ensures every illusion is calibrated for real-world vantage and social virality.

Brands such as Mr D.I.Y., Hurix’s, HOKA, and 100PLUS demonstrate that strategic storytelling paired with precise 3D engineering can turn a billboard into a nationwide conversation.

7. Final Thought: The Future of 3D OOH in Malaysia

With daily traffic clogging Bukit Bintang and KLCC, and footfall soaring post-pandemic, Malaysia offers prime conditions for brands to transform city landmarks into living digital sculptures.

For marketers and creative directors planning their next activation, these 3D locations represent more than media —they’re stages for stories that blur the line between advertising and art.

And for those who want their campaigns to move seamlessly from the street to social, from Kuala Lumpur to the world, 3D Advertisers remains the creative technology partner to make that vision real.