Hoka Bondi 9 3D Billboard
Hoka Bondi 9 3D Billboard
An energetic, wave-inspired 3D Billboard launch for HOKA Bondi 9, blending coastal aesthetics with premium performance.
An energetic, wave-inspired 3D Billboard launch for HOKA Bondi 9, blending coastal aesthetics with premium performance.
(Overview)
(Overview)
To introduce the HOKA Bondi 9 in Southeast Asia, we brought the energy of Australia’s Bondi Beach to life on a 3D Billboard at Pavilion and Fahrenheit, Kuala Lumpur. Fusing a bold product launch with immersive visuals, this campaign highlighted Bondi 9’s reputation for max cushioning and stylish comfort—designed for runners and everyday explorers alike.
To introduce the HOKA Bondi 9 in Southeast Asia, we brought the energy of Australia’s Bondi Beach to life on a 3D Billboard at Pavilion and Fahrenheit, Kuala Lumpur. Fusing a bold product launch with immersive visuals, this campaign highlighted Bondi 9’s reputation for max cushioning and stylish comfort—designed for runners and everyday explorers alike.
(Details)
(Details)
Client
Client
Hoka
Hoka
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2025
2025
WHERE BONDI BEACH MEETS BREAKTHROUGH COMFORT
WHERE BONDI BEACH MEETS BREAKTHROUGH COMFORT
(Insights)
We leaned into the name “Bondi” as a lifestyle reference, pulling visual cues from sand dunes, ocean waves, and beachside modernism. While most shoe ads focus solely on performance stats, we told a mood-driven story—one that’s premium, Instagrammable, and stylistically memorable. The campaign elevates HOKA’s global identity while staying locally resonant.
We leaned into the name “Bondi” as a lifestyle reference, pulling visual cues from sand dunes, ocean waves, and beachside modernism. While most shoe ads focus solely on performance stats, we told a mood-driven story—one that’s premium, Instagrammable, and stylistically memorable. The campaign elevates HOKA’s global identity while staying locally resonant.
(Creative Breakdown)
Environment & Location: Set in a futuristic coastal-scape with sand textures and flowing wave forms, nodding to Bondi Beach.
Product Animation: The Bondi 9 shoe lands in the center, with motion-enhanced bounces and rotations to highlight its sole and cushioning.
Simulation & FX: Abstract wave and sand simulations frame the scene, while cube transitions add a tech-forward touch.
Lighting & Compositing: Soft ambient glow and chrome reflections build contrast against the clean shoe design, reinforcing a high-performance vibe.
Environment & Location: Set in a futuristic coastal-scape with sand textures and flowing wave forms, nodding to Bondi Beach.
Product Animation: The Bondi 9 shoe lands in the center, with motion-enhanced bounces and rotations to highlight its sole and cushioning.
Simulation & FX: Abstract wave and sand simulations frame the scene, while cube transitions add a tech-forward touch.
Lighting & Compositing: Soft ambient glow and chrome reflections build contrast against the clean shoe design, reinforcing a high-performance vibe.
(Credits)
Creative Direction: Hamim Rosidi
Project Manager: Harvard Yap Hou Fai
Art & FX Lead: Hamim Rosidi
3D Animation: Hamim Rosidi & Chew Chun Hung
Environmental Design: Hamim Rosidi
Billboard Adaptation: Ilyas bin Sofian
Environment & Location: Set in a futuristic coastal-scape with sand textures and flowing wave forms, nodding to Bondi Beach.
Product Animation: The Bondi 9 shoe lands in the center, with motion-enhanced bounces and rotations to highlight its sole and cushioning.
Simulation & FX: Abstract wave and sand simulations frame the scene, while cube transitions add a tech-forward touch.
Lighting & Compositing: Soft ambient glow and chrome reflections build contrast against the clean shoe design, reinforcing a high-performance vibe.
(Tags)
HOKA 3D Billboard, Bondi 9 Billboard, Footwear 3D Billboard, Sportswear Advertising, Pavilion Kuala Lumpur Billboard, Wave Simulation Billboard, Premium Shoe Ad, Running Shoe 3D Launch, Bondi Beach Inspiration, DOOH Animation Malaysia
HOKA 3D Billboard, Bondi 9 Billboard, Footwear 3D Billboard, Sportswear Advertising, Pavilion Kuala Lumpur Billboard, Wave Simulation Billboard, Premium Shoe Ad, Running Shoe 3D Launch, Bondi Beach Inspiration, DOOH Animation Malaysia
