Tourism Western Australia 3D Billboard
Tourism Western Australia 3D Billboard
We partnered with Tourism Western Australia to reimagine their global Walking on a Dream campaign for Pavilion KL’s 3D Billboard—inviting passersby to witness the surreal majesty of a whale shark drifting across a dreamlike Australian seascape.
We partnered with Tourism Western Australia to reimagine their global Walking on a Dream campaign for Pavilion KL’s 3D Billboard—inviting passersby to witness the surreal majesty of a whale shark drifting across a dreamlike Australian seascape.
(Overview)
(Overview)
A Dreamscape from Down Under, Brought to Life in KL
Tourism Western Australia’s Walking on a Dream campaign sought to emotionally connect travelers with the serene wonder of Australia’s Ningaloo Reef. We translated this vision into a large-scale 3D billboard experience designed specifically for Malaysian audiences—placing a calm, slow-moving whale shark at the heart of a tranquil, cinematic dreamscape. Set against the busy Pavilion KL backdrop, this anamorphic animation was designed to be both meditative and unforgettable.
A Dreamscape from Down Under, Brought to Life in KL
Tourism Western Australia’s Walking on a Dream campaign sought to emotionally connect travelers with the serene wonder of Australia’s Ningaloo Reef. We translated this vision into a large-scale 3D billboard experience designed specifically for Malaysian audiences—placing a calm, slow-moving whale shark at the heart of a tranquil, cinematic dreamscape. Set against the busy Pavilion KL backdrop, this anamorphic animation was designed to be both meditative and unforgettable.
(Details)
(Details)
Client
Client
Tourism Western Australia
Tourism Western Australia
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2025
2025
A MAJESTIC CALL TO ESCAPE THE ORDINARY
A MAJESTIC CALL TO ESCAPE THE ORDINARY
(Insights)
To create an experience that would momentarily transport viewers away from the chaos of city life, we centered the animation around the whale shark—an iconic and peaceful figure in Australian marine life. Its slow, graceful movement was paired with shimmering sunlight, water reflections, and ambient motion, delivering a sensory moment of stillness and awe.
To create an experience that would momentarily transport viewers away from the chaos of city life, we centered the animation around the whale shark—an iconic and peaceful figure in Australian marine life. Its slow, graceful movement was paired with shimmering sunlight, water reflections, and ambient motion, delivering a sensory moment of stillness and awe.
(Creative Breakdown)
Environment & Location: Set in a soft-lit Ningaloo Reef dreamscape with layered water ripples, sun rays, and a clean gradient backdrop.
Whale Shark Animation: Designed with deliberate, fluid movement to evoke tranquility and wonder.
Simulation & FX: Subtle ripples, refracted lighting, and realistic shadows projected on billboard edges.Lighting & Compositing: Ocean-toned hues and sunlight interplay emphasized the calm energy of the marine setting.
Brand Integration: Logos for Tourism Western Australia, AirAsia, and Ningaloo Reef seamlessly blended into the composition without distraction.
Environment & Location: Set in a soft-lit Ningaloo Reef dreamscape with layered water ripples, sun rays, and a clean gradient backdrop.
Whale Shark Animation: Designed with deliberate, fluid movement to evoke tranquility and wonder.
Simulation & FX: Subtle ripples, refracted lighting, and realistic shadows projected on billboard edges.Lighting & Compositing: Ocean-toned hues and sunlight interplay emphasized the calm energy of the marine setting.
Brand Integration: Logos for Tourism Western Australia, AirAsia, and Ningaloo Reef seamlessly blended into the composition without distraction.
(Credits)
Agency: De Lettuce Bear
Creative Direction: Hamim Rosidi
Project Lead: Harvard Yap Hou Fai
Technical Supervision: Ilyas Bin Sofian
3D Environment & Modelling: Hamim Rosidi, Ilyas Bin Sofian, Chew Chun Hung & Muhammad Syahir
Character Modelling & Animation: Hamim Rosidi, Ilyas Bin Sofian & Chew Chun Hung
Environment & Location: Set in a soft-lit Ningaloo Reef dreamscape with layered water ripples, sun rays, and a clean gradient backdrop.
Whale Shark Animation: Designed with deliberate, fluid movement to evoke tranquility and wonder.
Simulation & FX: Subtle ripples, refracted lighting, and realistic shadows projected on billboard edges.Lighting & Compositing: Ocean-toned hues and sunlight interplay emphasized the calm energy of the marine setting.
Brand Integration: Logos for Tourism Western Australia, AirAsia, and Ningaloo Reef seamlessly blended into the composition without distraction.
(Tags)
China Airlines 3D Billboard, Travel 3D Billboard, Pavilion KL Billboard, Muslim-Friendly Airlines, Premium Cabin Advertising, Aviation DOOH, Luxury 3D Billboard, Malaysia Travel Billboard, Airline 3D Animation, Muslim Market Advertising
China Airlines 3D Billboard, Travel 3D Billboard, Pavilion KL Billboard, Muslim-Friendly Airlines, Premium Cabin Advertising, Aviation DOOH, Luxury 3D Billboard, Malaysia Travel Billboard, Airline 3D Animation, Muslim Market Advertising
