Year of the Dragon 100Plus
Year of the Dragon 100Plus
Year of the Dragon 100Plus
3D Billboard
3D Billboard
( Info )
( Info )
( Info )
A festive 3D billboard blending culture and refreshment to celebrate the Lunar New Year with a golden dragon and limited-edition 100 Plus can.
A festive 3D billboard blending culture and refreshment to celebrate the Lunar New Year with a golden dragon and limited-edition 100 Plus can.
A festive 3D billboard blending culture and refreshment to celebrate the Lunar New Year with a golden dragon and limited-edition 100 Plus can.
A festive 3D billboard blending culture and refreshment to celebrate the Lunar New Year with a golden dragon and limited-edition 100 Plus can.
( Details )
( Details )
( Details )
Client
Client
Client
F&N 100 Plus
F&N 100 Plus
F&N 100 Plus
Service
Services
Service
3D Billboard
3D Billboard
3D Billboard
Year
Year
Year
2024
2024
2024
( Overview )
( Overview )
( Overview )
To ring in the Lunar New Year, 100Plus launched a bold 3D Billboard campaign featuring its limited-edition gold can. The animation centers around a golden dragon that emerges from water, wraps around the can, and transforms the scene into a celebration of energy, luck, and prosperity—capturing both the spirit of the season and the revitalizing essence of the brand.
To ring in the Lunar New Year, 100Plus launched a bold 3D Billboard campaign featuring its limited-edition gold can. The animation centers around a golden dragon that emerges from water, wraps around the can, and transforms the scene into a celebration of energy, luck, and prosperity—capturing both the spirit of the season and the revitalizing essence of the brand.
A CELEBRATION OF PROSPERITY IN MOTION
A CELEBRATION OF PROSPERITY IN MOTION
A CELEBRATION OF PROSPERITY IN MOTION
A CELEBRATION OF PROSPERITY IN MOTION
( Insights )
( Insights )
( Insights )
Rooted in Chinese New Year traditions, this campaign used familiar symbols — the dragon, gold, and red — to amplify cultural relevance. By combining 100Plus’s iconic identity with a cinematic 3D moment, we turned the product into a story of abundance and renewal.
Rooted in Chinese New Year traditions, this campaign used familiar symbols — the dragon, gold, and red — to amplify cultural relevance. By combining 100Plus’s iconic identity with a cinematic 3D moment, we turned the product into a story of abundance and renewal.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Harvard Yap
Harvard Yap
Harvard Yap
Harvard Yap
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
lyas Bin Sofian
lyas Bin Sofian
lyas Bin Sofian
lyas Bin Sofian
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Hamim Rosidi, Ilyas Bin Sofian & Wong Ru Yi
Hamim Rosidi, Ilyas Bin Sofian & Wong Ru Yi
Hamim Rosidi, Ilyas Bin Sofian & Wong Ru Yi
Hamim Rosidi, Ilyas Bin Sofian & Wong Ru Yi
