100Plus Lunar New Year
100Plus Lunar New Year
A festive 3D billboard blending culture and refreshment to celebrate the Lunar New Year with a golden dragon and limited-edition 100Plus can.
A festive 3D billboard blending culture and refreshment to celebrate the Lunar New Year with a golden dragon and limited-edition 100Plus can.
(Overview)
(Overview)
To ring in the Lunar New Year, 100Plus launched a bold 3D Billboard campaign featuring its limited-edition gold can. The animation centers around a golden dragon that emerges from water, wraps around the can, and transforms the scene into a celebration of energy, luck, and prosperity—capturing both the spirit of the season and the revitalizing essence of the brand.
To ring in the Lunar New Year, 100Plus launched a bold 3D Billboard campaign featuring its limited-edition gold can. The animation centers around a golden dragon that emerges from water, wraps around the can, and transforms the scene into a celebration of energy, luck, and prosperity—capturing both the spirit of the season and the revitalizing essence of the brand.
(Details)
(Details)
Client
Client
F&N 100Plus
F&N 100Plus
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2024
2024
A CELEBRATION OF PROSPERITY IN MOTION
A CELEBRATION OF PROSPERITY IN MOTION
(Insights)
Rooted in Chinese New Year traditions, this campaign used familiar symbols — the dragon, gold, and red — to amplify cultural relevance. By combining 100Plus’s iconic identity with a cinematic 3D moment, we turned the product into a story of abundance and renewal.
Rooted in Chinese New Year traditions, this campaign used familiar symbols — the dragon, gold, and red — to amplify cultural relevance. By combining 100Plus’s iconic identity with a cinematic 3D moment, we turned the product into a story of abundance and renewal.
(Creative Breakdown)
Environment & Location: A clean, spotlighted backdrop enhanced visual clarity for outdoor display.
Dragon Animation: A golden dragon swirls around the can, adding motion, power, and celebration.
Product Modeling: The 100Plus can transforms from classic to gold, representing good fortune.
Simulation & FX: Water morphing, spark particles, and a burst of cans create visual energy.
Lighting & Compositing: Gold and red tones bring festive warmth; reflections enhance realism.
Environment & Location: A clean, spotlighted backdrop enhanced visual clarity for outdoor display.
Dragon Animation: A golden dragon swirls around the can, adding motion, power, and celebration.
Product Modeling: The 100Plus can transforms from classic to gold, representing good fortune.
Simulation & FX: Water morphing, spark particles, and a burst of cans create visual energy.
Lighting & Compositing: Gold and red tones bring festive warmth; reflections enhance realism.
(Credits)
Project Lead: Harvard Yap Hou Fai
Creative Lead: Hamim Rosidi
Technical Lead: Ilyas Bin Sofian
3D Artist: Wong Ru Yi
Storyboard Artist: Chia Kae Huey
Environment & Location: A clean, spotlighted backdrop enhanced visual clarity for outdoor display.
Dragon Animation: A golden dragon swirls around the can, adding motion, power, and celebration.
Product Modeling: The 100Plus can transforms from classic to gold, representing good fortune.
Simulation & FX: Water morphing, spark particles, and a burst of cans create visual energy.
Lighting & Compositing: Gold and red tones bring festive warmth; reflections enhance realism.
(Tags)
100Plus 3D Billboard, Chinese New Year 3D Billboard, Lunar New Year 3D Billboard, FMCG 3D Billboard, Festive Billboard Campaign, Naked Eye 3D Billboard, Dragon Animation, Beverage Advertising, Malaysia DOOH, 3D Animation for FMCG
100Plus 3D Billboard, Chinese New Year 3D Billboard, Lunar New Year 3D Billboard, FMCG 3D Billboard, Festive Billboard Campaign, Naked Eye 3D Billboard, Dragon Animation, Beverage Advertising, Malaysia DOOH, 3D Animation for FMCG
