Cultural Symbolism The Malayan tiger is not only Maybank’s brand icon — it also represents strength, courage, and national pride. By animating it across regional cityscapes, we mirrored Maybank’s cross-border presence and influence. Visual Metaphor The tiger’s movement served as a metaphor for Maybank’s continued progress, agility, and unifying leadership across ASEAN. Creative Challenge Solved : • Ensuring realistic muscle simulation of the tiger while maintaining a noble and majestic expression. • Achieving smooth, cinematic camera transitions between different countries and scenes. • Environmental lighting consistency across different cities and times of day.