Galeri Khazanah Launching Gimmick Stills
Galeri Khazanah Launching Gimmick Stills
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( Details )

( Details )

( Details )

Client

Client

Client

Khazanah Nasional

Khazanah Nasional

Khazanah Nasional

Service

Services

Service

Year

Year

Year

2023

2023

2023

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( Overview )

( Overview )

( Overview )

The client, Khazanah Nasional Berhad, through Mint Events, commissioned a gimmick launch video to open their inaugural virtual art gallery event. The goal was to create a majestic and futuristic visual that honored Malaysian art and culture while signaling Khazanah’s innovative leap into digital space. The gallery, titled Galeri Khazanah, houses 57 artworks by 29 iconic Malaysian artists—from Datuk Syed Ahmad Jamal to Yee I-Lann—serving as a fragment of the nation’s institutional memory. 3D Advertisers was tasked with crafting a fully CGI opening gimmick video to be used during the virtual event. Our team worked closely with directors and producers to translate cultural sophistication into a cinematic digital narrative, reinforcing Khazanah’s ongoing role in Advancing Malaysia.

The client, Khazanah Nasional Berhad, through Mint Events, commissioned a gimmick launch video to open their inaugural virtual art gallery event. The goal was to create a majestic and futuristic visual that honored Malaysian art and culture while signaling Khazanah’s innovative leap into digital space. The gallery, titled Galeri Khazanah, houses 57 artworks by 29 iconic Malaysian artists—from Datuk Syed Ahmad Jamal to Yee I-Lann—serving as a fragment of the nation’s institutional memory. 3D Advertisers was tasked with crafting a fully CGI opening gimmick video to be used during the virtual event. Our team worked closely with directors and producers to translate cultural sophistication into a cinematic digital narrative, reinforcing Khazanah’s ongoing role in Advancing Malaysia.

HONORING THE PAST, SHAPING THE FUTURE.

HONORING THE PAST, SHAPING THE FUTURE.

HONORING THE PAST, SHAPING THE FUTURE.

HONORING THE PAST, SHAPING THE FUTURE.

( Insights )

( Insights )

( Insights )

Symbolism in motion: The video creatively abstracted the idea of ‘entering a gallery’ by showcasing digital transformation and artistic rebirth. Cultural prestige, modernized: By using modern CGI to celebrate traditional art, we reinforced Khazanah’s positioning as a forward-thinking custodian of heritage. Museum, reimagined: The virtual gallery’s launch video became a metaphorical portal, blending the prestige of physical galleries with the boundless possibilities of digital realms. Client challenge: The video needed to evoke emotion, innovation, and institutional credibility all at once—without using actual artworks due to licensing sensitivities.

Symbolism in motion: The video creatively abstracted the idea of ‘entering a gallery’ by showcasing digital transformation and artistic rebirth. Cultural prestige, modernized: By using modern CGI to celebrate traditional art, we reinforced Khazanah’s positioning as a forward-thinking custodian of heritage. Museum, reimagined: The virtual gallery’s launch video became a metaphorical portal, blending the prestige of physical galleries with the boundless possibilities of digital realms. Client challenge: The video needed to evoke emotion, innovation, and institutional credibility all at once—without using actual artworks due to licensing sensitivities.

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( Credits )

( Credits )

( Credits )

Project Lead

Project Lead

Project Lead

Project Lead

Sky Ong

Sky Ong

Sky Ong

Sky Ong

Creative Lead

Creative Lead

Services

Creative Lead

YH Chan

YH Chan

YH Chan

YH Chan

Techinical Lead

Techinical Lead

Techinical Lead

Techinical Lead

YH Chan

YH Chan

YH Chan

YH Chan

3D / VFX Artist

3D / VFX Artist

3D / VFX Artist

3D / VFX Artist

YH Chan, YC Ong, Visson Goh

YH Chan, YC Ong, Visson Goh

YH Chan, YC Ong, Visson Goh

YH Chan, YC Ong, Visson Goh

Next Projects

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