Virtual Gallery Gimmick Launch Galeri Khazanah
Virtual Gallery Gimmick Launch Galeri Khazanah
Virtual Gallery Gimmick Launch Galeri Khazanah
( Info )
( Info )
( Info )
An opening video for the virtual gallery’s press event to commemorate the official launch of Galeri Khazanah in July 2022.
An opening video for the virtual gallery’s press event to commemorate the official launch of Galeri Khazanah in July 2022.
An opening video for the virtual gallery’s press event to commemorate the official launch of Galeri Khazanah in July 2022.
An opening video for the virtual gallery’s press event to commemorate the official launch of Galeri Khazanah in July 2022.






( Details )
( Details )
( Details )
Client
Client
Client
Khazanah Nasional
Khazanah Nasional
Khazanah Nasional
Service
Services
Service
Year
Year
Year
2023
2023
2023








( Overview )
( Overview )
( Overview )
The client, Khazanah Nasional Berhad, through Mint Events, commissioned a gimmick launch video to open their inaugural virtual art gallery event. The goal was to create a majestic and futuristic visual that honored Malaysian art and culture while signaling Khazanah’s innovative leap into digital space. The gallery, titled Galeri Khazanah, houses 57 artworks by 29 iconic Malaysian artists—from Datuk Syed Ahmad Jamal to Yee I-Lann—serving as a fragment of the nation’s institutional memory. 3D Advertisers was tasked with crafting a fully CGI opening gimmick video to be used during the virtual event. Our team worked closely with directors and producers to translate cultural sophistication into a cinematic digital narrative, reinforcing Khazanah’s ongoing role in Advancing Malaysia.
The client, Khazanah Nasional Berhad, through Mint Events, commissioned a gimmick launch video to open their inaugural virtual art gallery event. The goal was to create a majestic and futuristic visual that honored Malaysian art and culture while signaling Khazanah’s innovative leap into digital space. The gallery, titled Galeri Khazanah, houses 57 artworks by 29 iconic Malaysian artists—from Datuk Syed Ahmad Jamal to Yee I-Lann—serving as a fragment of the nation’s institutional memory. 3D Advertisers was tasked with crafting a fully CGI opening gimmick video to be used during the virtual event. Our team worked closely with directors and producers to translate cultural sophistication into a cinematic digital narrative, reinforcing Khazanah’s ongoing role in Advancing Malaysia.
HONORING THE PAST, SHAPING THE FUTURE.
HONORING THE PAST, SHAPING THE FUTURE.
HONORING THE PAST, SHAPING THE FUTURE.
HONORING THE PAST, SHAPING THE FUTURE.
( Insights )
( Insights )
( Insights )
Symbolism in motion: The video creatively abstracted the idea of ‘entering a gallery’ by showcasing digital transformation and artistic rebirth. Cultural prestige, modernized: By using modern CGI to celebrate traditional art, we reinforced Khazanah’s positioning as a forward-thinking custodian of heritage. Museum, reimagined: The virtual gallery’s launch video became a metaphorical portal, blending the prestige of physical galleries with the boundless possibilities of digital realms. Client challenge: The video needed to evoke emotion, innovation, and institutional credibility all at once—without using actual artworks due to licensing sensitivities.
Symbolism in motion: The video creatively abstracted the idea of ‘entering a gallery’ by showcasing digital transformation and artistic rebirth. Cultural prestige, modernized: By using modern CGI to celebrate traditional art, we reinforced Khazanah’s positioning as a forward-thinking custodian of heritage. Museum, reimagined: The virtual gallery’s launch video became a metaphorical portal, blending the prestige of physical galleries with the boundless possibilities of digital realms. Client challenge: The video needed to evoke emotion, innovation, and institutional credibility all at once—without using actual artworks due to licensing sensitivities.
















( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Sky Ong
Sky Ong
Sky Ong
Sky Ong
Creative Lead
Creative Lead
Services
Creative Lead
YH Chan
YH Chan
YH Chan
YH Chan
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
YH Chan
YH Chan
YH Chan
YH Chan
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
YH Chan, YC Ong, Visson Goh
YH Chan, YC Ong, Visson Goh
YH Chan, YC Ong, Visson Goh
YH Chan, YC Ong, Visson Goh





