Sand of Time HSBC
Sand of Time HSBC
Sand of Time HSBC
( Info )
( Info )
( Info )
Explore the elegant “Sands of Time” looping video created for HSBC’s Menara IQ office. Featuring gold sand simulation and zen aesthetics, this 3D animation embodies wealth and tranquility.
Explore the elegant “Sands of Time” looping video created for HSBC’s Menara IQ office. Featuring gold sand simulation and zen aesthetics, this 3D animation embodies wealth and tranquility.
Explore the elegant “Sands of Time” looping video created for HSBC’s Menara IQ office. Featuring gold sand simulation and zen aesthetics, this 3D animation embodies wealth and tranquility.
Explore the elegant “Sands of Time” looping video created for HSBC’s Menara IQ office. Featuring gold sand simulation and zen aesthetics, this 3D animation embodies wealth and tranquility.
( Details )
( Details )
( Details )
Client
Client
Client
HSBC
HSBC
HSBC
Service
Services
Service
Year
Year
Year
2025
2025
2025
( Overview )
( Overview )
( Overview )
When HSBC opened their new office at Menara IQ, they wanted more than just a digital screen — they envisioned a visual centerpiece that aligned with the zen and premium atmosphere of the space. 3D Advertisers was commissioned to create a looping 3D animation that would not only reflect the prestige of the HSBC brand but also complement the calming ambiance of the office. The result was “Sands of Time” — a delicate yet powerful sequence of gold sand particles forming the HSBC logo in a seamless, meditative loop.
When HSBC opened their new office at Menara IQ, they wanted more than just a digital screen — they envisioned a visual centerpiece that aligned with the zen and premium atmosphere of the space. 3D Advertisers was commissioned to create a looping 3D animation that would not only reflect the prestige of the HSBC brand but also complement the calming ambiance of the office. The result was “Sands of Time” — a delicate yet powerful sequence of gold sand particles forming the HSBC logo in a seamless, meditative loop.
LUXURY IN MOTION - WHERE GOLDEN SAND MEETS GLOBAL LEGACY.
LUXURY IN MOTION - WHERE GOLDEN SAND MEETS GLOBAL LEGACY.
LUXURY IN MOTION - WHERE GOLDEN SAND MEETS GLOBAL LEGACY.
LUXURY IN MOTION - WHERE GOLDEN SAND MEETS GLOBAL LEGACY.
( Insights )
( Insights )
( Insights )
While most corporate lobby content relies on static logos or generic screen savers, HSBC made a bold decision: to use motion design as a branding asset. By turning their logo reveal into a tranquil experience, they emphasized not just who they are — but how they make you feel. The gold sand particles symbolize wealth and timelessness, while the loop ensures harmony with the environment. The project reflects a subtle storytelling approach tailored for corporate DOOH spaces.
While most corporate lobby content relies on static logos or generic screen savers, HSBC made a bold decision: to use motion design as a branding asset. By turning their logo reveal into a tranquil experience, they emphasized not just who they are — but how they make you feel. The gold sand particles symbolize wealth and timelessness, while the loop ensures harmony with the environment. The project reflects a subtle storytelling approach tailored for corporate DOOH spaces.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Harvard Yap
Harvard Yap
Harvard Yap
Harvard Yap
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Chew Chun Hung
Chew Chun Hung
Chew Chun Hung
Chew Chun Hung
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Chew Chun Hung
Chew Chun Hung
Chew Chun Hung
Chew Chun Hung
