HSBC "Sand of time" - 3D Animation
HSBC "Sand of time" - 3D Animation
Explore the elegant “Sands of Time” looping video created for HSBC’s Menara IQ office. Featuring gold sand simulation and zen aesthetics, this 3D animation embodies wealth and tranquility.
Explore the elegant “Sands of Time” looping video created for HSBC’s Menara IQ office. Featuring gold sand simulation and zen aesthetics, this 3D animation embodies wealth and tranquility.
(Overview)
(Overview)
When HSBC opened their new office at Menara IQ, they wanted more than just a digital screen — they envisioned a visual centerpiece that aligned with the zen and premium atmosphere of the space. 3D Advertisers was commissioned to create a looping 3D animation that would not only reflect the prestige of the HSBC brand but also complement the calming ambiance of the office. The result was “Sands of Time” — a delicate yet powerful sequence of gold sand particles forming the HSBC logo in a seamless, meditative loop.
When HSBC opened their new office at Menara IQ, they wanted more than just a digital screen — they envisioned a visual centerpiece that aligned with the zen and premium atmosphere of the space. 3D Advertisers was commissioned to create a looping 3D animation that would not only reflect the prestige of the HSBC brand but also complement the calming ambiance of the office. The result was “Sands of Time” — a delicate yet powerful sequence of gold sand particles forming the HSBC logo in a seamless, meditative loop.
(Details)
(Details)
Client
Client
HSBC
HSBC
Service
Services
Service
Year
Year
2025
2025
LUXURY IN MOTION - WHERE GOLDEN SAND MEETS GLOBAL LEGACY.
LUXURY IN MOTION - WHERE GOLDEN SAND MEETS GLOBAL LEGACY.
(Insights)
While most corporate lobby content relies on static logos or generic screen savers, HSBC made a bold decision: to use motion design as a branding asset. By turning their logo reveal into a tranquil experience, they emphasized not just who they are — but how they make you feel. The gold sand particles symbolize wealth and timelessness, while the loop ensures harmony with the environment. The project reflects a subtle storytelling approach tailored for corporate DOOH spaces.
While most corporate lobby content relies on static logos or generic screen savers, HSBC made a bold decision: to use motion design as a branding asset. By turning their logo reveal into a tranquil experience, they emphasized not just who they are — but how they make you feel. The gold sand particles symbolize wealth and timelessness, while the loop ensures harmony with the environment. The project reflects a subtle storytelling approach tailored for corporate DOOH spaces.
(Creative Breakdown)
Sand Simulation & Organic Motion: The video opens with golden flecks drifting inward, simulating a breeze gently guiding each particle. This sets the tone for serenity and elegance.
Logo Formation & Transition: The sand clusters in the center, slowly taking shape into a gold HSBC logo, which then transitions into the iconic red HSBC mark — symbolizing transformation and legacy.
Looping Structure: After a subtle shimmering effect on the red logo, it glides toward the camera and fades — seamlessly restarting the cycle with new golden flecks entering..
Lighting & Color Direction: Gold is the hero color, conveying premium wealth and calmness. The lighting creates reflective glimmers that feel both minimal and sophisticated.
Environment Alignment: Designed specifically for HSBC’s internal digital billboard, the video loops quietly without audio, ensuring it enhances — rather than disrupts — the zen workplace setting.
Sand Simulation & Organic Motion: The video opens with golden flecks drifting inward, simulating a breeze gently guiding each particle. This sets the tone for serenity and elegance.
Logo Formation & Transition: The sand clusters in the center, slowly taking shape into a gold HSBC logo, which then transitions into the iconic red HSBC mark — symbolizing transformation and legacy.
Looping Structure: After a subtle shimmering effect on the red logo, it glides toward the camera and fades — seamlessly restarting the cycle with new golden flecks entering..
Lighting & Color Direction: Gold is the hero color, conveying premium wealth and calmness. The lighting creates reflective glimmers that feel both minimal and sophisticated.
Environment Alignment: Designed specifically for HSBC’s internal digital billboard, the video loops quietly without audio, ensuring it enhances — rather than disrupts — the zen workplace setting.
(Credits)
Agency: Zeno Group
Creative Direction: Hamim Rosidi
Project Leads: Harvard Yap Hou Fai, Izaac Liew
Animator: Chew Chun Hung
Sand Simulation & Organic Motion: The video opens with golden flecks drifting inward, simulating a breeze gently guiding each particle. This sets the tone for serenity and elegance.
Logo Formation & Transition: The sand clusters in the center, slowly taking shape into a gold HSBC logo, which then transitions into the iconic red HSBC mark — symbolizing transformation and legacy.
Looping Structure: After a subtle shimmering effect on the red logo, it glides toward the camera and fades — seamlessly restarting the cycle with new golden flecks entering..
Lighting & Color Direction: Gold is the hero color, conveying premium wealth and calmness. The lighting creates reflective glimmers that feel both minimal and sophisticated.
Environment Alignment: Designed specifically for HSBC’s internal digital billboard, the video loops quietly without audio, ensuring it enhances — rather than disrupts — the zen workplace setting.
(Tags)
HSBC Billboard Animation, Zen Logo Loop, Corporate DOOH Malaysia, Gold Sand Simulation, Premium Brand Motion, Malaysia Office Digital Display, HSBC Menara IQ, Animated Logo Reveal, 3D Looping Billboard Content
HSBC Billboard Animation, Zen Logo Loop, Corporate DOOH Malaysia, Gold Sand Simulation, Premium Brand Motion, Malaysia Office Digital Display, HSBC Menara IQ, Animated Logo Reveal, 3D Looping Billboard Content
