Hurix's Fluaway 600
Hurix's Fluaway 600
A playful, Pixar-style 3D Billboard transforming flu relief into a moment of vibrant visual storytelling.
A playful, Pixar-style 3D Billboard transforming flu relief into a moment of vibrant visual storytelling.
(Overview)
(Overview)
Hurix’s wanted to break away from traditional pharmaceutical advertising by introducing Fluaway 600 with warmth, personality, and creative flair. We designed a 3D Billboard that feels like a scene from an animated film—centered on a sick young character who transforms his day with just one pill.
From the first sneeze to the final thumbs-up, this campaign brought flu relief to life in a way that’s charming, immersive, and unforgettable. Set against a bedroom backdrop that shifts into a natural wonderland, the message is clear: Hurix’s turns sick days into better days.
Hurix’s wanted to break away from traditional pharmaceutical advertising by introducing Fluaway 600 with warmth, personality, and creative flair. We designed a 3D Billboard that feels like a scene from an animated film—centered on a sick young character who transforms his day with just one pill.
From the first sneeze to the final thumbs-up, this campaign brought flu relief to life in a way that’s charming, immersive, and unforgettable. Set against a bedroom backdrop that shifts into a natural wonderland, the message is clear: Hurix’s turns sick days into better days.
(Details)
(Details)
Client
Client
Hurix's
Hurix's
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2024
2024
FLU RELIEF MEETS FANTASY IN MOTION
FLU RELIEF MEETS FANTASY IN MOTION
(Insights)
Most medical billboards lean clinical or serious. Hurix’s wanted the opposite—something relatable and emotionally uplifting. We leaned into character storytelling, Pixar-like visual style, and a magical transformation moment. This allowed the billboard to feel less like an ad and more like a delightful visual journey, appealing to both heart and health.
Most medical billboards lean clinical or serious. Hurix’s wanted the opposite—something relatable and emotionally uplifting. We leaned into character storytelling, Pixar-like visual style, and a magical transformation moment. This allowed the billboard to feel less like an ad and more like a delightful visual journey, appealing to both heart and health.
(Creative Breakdown)
Environment & Location: The animation starts in a messy bedroom designed with everyday items—skateboards, bunk beds, hanging clothes—then transforms into a lush, open natural setting.
Character Animation: A sick boy opens his curtains, sneezes, and transforms—ending with a cheerful pose that says, “I feel better.”
Product Modeling: The Fluaway 600 bottle opens mid-air, dispensing a pill directly into the character’s hand.
Simulation & FX: Sneezing particles interact with the screen; curtain physics, pill drop, and spark transitions enhance realism.
Lighting & Compositing: Moody tones shift to bright skies and greenery, symbolizing the recovery journey from flu to refreshment.
Environment & Location: The animation starts in a messy bedroom designed with everyday items—skateboards, bunk beds, hanging clothes—then transforms into a lush, open natural setting.
Character Animation: A sick boy opens his curtains, sneezes, and transforms—ending with a cheerful pose that says, “I feel better.”
Product Modeling: The Fluaway 600 bottle opens mid-air, dispensing a pill directly into the character’s hand.
Simulation & FX: Sneezing particles interact with the screen; curtain physics, pill drop, and spark transitions enhance realism.
Lighting & Compositing: Moody tones shift to bright skies and greenery, symbolizing the recovery journey from flu to refreshment.
(Credits)
Art Director: Hamim Rosidi
Project Manager: Harvard Yap Hou Fai
3D Animation & FX: Chew Chun Hung
Character Design & Animation: Ilyas Bin Sofian & Chew Chun Hubg
Environment Design: Hamim Rosidi & Chew Chun Hung
Clothing Design & Simulation: Hamim Rosidi
Storyboard: Yi Jun
Environment & Location: The animation starts in a messy bedroom designed with everyday items—skateboards, bunk beds, hanging clothes—then transforms into a lush, open natural setting.
Character Animation: A sick boy opens his curtains, sneezes, and transforms—ending with a cheerful pose that says, “I feel better.”
Product Modeling: The Fluaway 600 bottle opens mid-air, dispensing a pill directly into the character’s hand.
Simulation & FX: Sneezing particles interact with the screen; curtain physics, pill drop, and spark transitions enhance realism.
Lighting & Compositing: Moody tones shift to bright skies and greenery, symbolizing the recovery journey from flu to refreshment.
(Tags)
Hurix’s 3D Billboard, Fluaway 600 Billboard, Pharma 3D Animation, Naked-Eye 3D Billboard, Medical Billboard, Pixar-Inspired DOOH, Healthcare Advertising, FMCG 3D Billboard, Flu Relief 3D Billboard
Hurix’s 3D Billboard, Fluaway 600 Billboard, Pharma 3D Animation, Naked-Eye 3D Billboard, Medical Billboard, Pixar-Inspired DOOH, Healthcare Advertising, FMCG 3D Billboard, Flu Relief 3D Billboard
