Hurix’s wanted to break away from traditional pharmaceutical advertising by introducing Fluaway 600 with warmth, personality, and creative flair. We designed a 3D Billboard that feels like a scene from an animated film—centered on a sick young character who transforms his day with just one pill. From the first sneeze to the final thumbs-up, this campaign brought flu relief to life in a way that’s charming, immersive, and unforgettable. Set against a bedroom backdrop that shifts into a natural wonderland, the message is clear: Hurix’s turns sick days into better days.