IOI Resort City "Think Again"
IOI Resort City "Think Again"
We reimagined IOI Resort City as a buzzing destination of excitement through a bold 3D Billboard campaign that invites audiences to “Think Again” about Putrajaya.
We reimagined IOI Resort City as a buzzing destination of excitement through a bold 3D Billboard campaign that invites audiences to “Think Again” about Putrajaya.
(Overview)
(Overview)
Putrajaya often gets overlooked—but not anymore. IOI Resort City wanted to shift public perception and show just how much it has to offer. We worked with the team to craft a dynamic 3D Billboard that literally lights up the city with excitement, using our signature animation style to simulate a day-to-night transformation packed with entertainment, retail, and recreation.
Putrajaya often gets overlooked—but not anymore. IOI Resort City wanted to shift public perception and show just how much it has to offer. We worked with the team to craft a dynamic 3D Billboard that literally lights up the city with excitement, using our signature animation style to simulate a day-to-night transformation packed with entertainment, retail, and recreation.
(Details)
(Details)
Client
Client
IOI Group
IOI Group
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2024
2024
WHEN THE CITY WAKES UP, EVERYTHING COMES ALIVE
WHEN THE CITY WAKES UP, EVERYTHING COMES ALIVE
(Insights)
The campaign aimed to reposition Putrajaya as more than just a quiet administrative hub. By showcasing IOI Resort City’s rich lineup of experiences—from shopping and concerts to pickleball and pet parks—we framed it as a vibrant lifestyle destination. The animated city burst into life with playful transitions, spatial illusions, and clever use of physical billboard space, resulting in a digital storytelling moment that was bold, immersive, and unforgettable.
The campaign aimed to reposition Putrajaya as more than just a quiet administrative hub. By showcasing IOI Resort City’s rich lineup of experiences—from shopping and concerts to pickleball and pet parks—we framed it as a vibrant lifestyle destination. The animated city burst into life with playful transitions, spatial illusions, and clever use of physical billboard space, resulting in a digital storytelling moment that was bold, immersive, and unforgettable.
(Creative Breakdown)
Environment & Location: A stylized 3D cityscape based on real landmarks like IOI City Mall, Le Méridien, and Moxy Hotel; transitions from dark silhouette to vibrant nightlife.
Object Animation: Activity icons—pickleball rackets, cafe cups, ice skates, floatees—fly in and settle across the city.
Mascot Integration: Oli Oli, the IOI mascot, waves from the screen as the final gesture, adding a personable, festive charm.
Simulation & FX: Fireworks, animated crowds, vehicle lights, and a day-to-night city glow create energy and realism.
Lighting & Compositing: Nighttime lighting with streetlamps, signboards, and environmental reflections bring the entire billboard to life.
Environment & Location: A stylized 3D cityscape based on real landmarks like IOI City Mall, Le Méridien, and Moxy Hotel; transitions from dark silhouette to vibrant nightlife.
Object Animation: Activity icons—pickleball rackets, cafe cups, ice skates, floatees—fly in and settle across the city.
Mascot Integration: Oli Oli, the IOI mascot, waves from the screen as the final gesture, adding a personable, festive charm.
Simulation & FX: Fireworks, animated crowds, vehicle lights, and a day-to-night city glow create energy and realism.
Lighting & Compositing: Nighttime lighting with streetlamps, signboards, and environmental reflections bring the entire billboard to life.
(Credits)
Agency: Collab Asia
Project Manager: Harvard Yap
Environment Design & Props Design: Mohammad Syahir
Animation & FX: Chew Chun Hung
Mascot Oli Oli Design: Ilyas Sofian & Adam Harith
Environment & Location: A stylized 3D cityscape based on real landmarks like IOI City Mall, Le Méridien, and Moxy Hotel; transitions from dark silhouette to vibrant nightlife.
Object Animation: Activity icons—pickleball rackets, cafe cups, ice skates, floatees—fly in and settle across the city.
Mascot Integration: Oli Oli, the IOI mascot, waves from the screen as the final gesture, adding a personable, festive charm.
Simulation & FX: Fireworks, animated crowds, vehicle lights, and a day-to-night city glow create energy and realism.
Lighting & Compositing: Nighttime lighting with streetlamps, signboards, and environmental reflections bring the entire billboard to life.
(Tags)
IOI Resort City 3D Billboard, Destination 3D Billboard, Think Again Campaign, Malaysian Landmark Advertising, Lifestyle Billboard Animation, Hospitality 3D Billboard, Immersive Billboard, Naked-Eye 3D, Putrajaya Branding
IOI Resort City 3D Billboard, Destination 3D Billboard, Think Again Campaign, Malaysian Landmark Advertising, Lifestyle Billboard Animation, Hospitality 3D Billboard, Immersive Billboard, Naked-Eye 3D, Putrajaya Branding
