Think Again IOI Resort City
Think Again IOI Resort City
Think Again IOI Resort City
3D Billboard
3D Billboard
( Info )
( Info )
( Info )
A bold 3D Billboard campaign that invites audiences to “Think Again” about Putrajaya, reimagined IOI Resort City as a buzzing destination of excitement.
A bold 3D Billboard campaign that invites audiences to “Think Again” about Putrajaya, reimagined IOI Resort City as a buzzing destination of excitement.
A bold 3D Billboard campaign that invites audiences to “Think Again” about Putrajaya, reimagined IOI Resort City as a buzzing destination of excitement.
A bold 3D Billboard campaign that invites audiences to “Think Again” about Putrajaya, reimagined IOI Resort City as a buzzing destination of excitement.
( Details )
( Details )
( Details )
Client
Client
Client
IOI Group
IOI Group
IOI Group
Service
Services
Service
3D Billboard
3D Billboard
3D Billboard
Year
Year
Year
2024
2024
2024
( Overview )
( Overview )
( Overview )
Putrajaya often gets overlooked—but not anymore. IOI Resort City wanted to shift public perception and show just how much it has to offer. We worked with the team to craft a dynamic 3D Billboard that literally lights up the city with excitement, using our signature animation style to simulate a day-to-night transformation packed with entertainment, retail, and recreation.
Putrajaya often gets overlooked—but not anymore. IOI Resort City wanted to shift public perception and show just how much it has to offer. We worked with the team to craft a dynamic 3D Billboard that literally lights up the city with excitement, using our signature animation style to simulate a day-to-night transformation packed with entertainment, retail, and recreation.
WHEN THE CITY WAKES UP, EVERYTHING COMES ALIVE
WHEN THE CITY WAKES UP, EVERYTHING COMES ALIVE
WHEN THE CITY WAKES UP, EVERYTHING COMES ALIVE
WHEN THE CITY WAKES UP, EVERYTHING COMES ALIVE
( Insights )
( Insights )
( Insights )
The campaign aimed to reposition Putrajaya as more than just a quiet administrative hub. By showcasing IOI Resort City’s rich lineup of experiences—from shopping and concerts to pickleball and pet parks—we framed it as a vibrant lifestyle destination. The animated city burst into life with playful transitions, spatial illusions, and clever use of physical billboard space, resulting in a digital storytelling moment that was bold, immersive, and unforgettable.
The campaign aimed to reposition Putrajaya as more than just a quiet administrative hub. By showcasing IOI Resort City’s rich lineup of experiences—from shopping and concerts to pickleball and pet parks—we framed it as a vibrant lifestyle destination. The animated city burst into life with playful transitions, spatial illusions, and clever use of physical billboard space, resulting in a digital storytelling moment that was bold, immersive, and unforgettable.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Harvard Yap
Harvard Yap
Harvard Yap
Harvard Yap
Creative Lead
Creative Lead
Services
Creative Lead
Harvard Yap
Harvard Yap
Harvard Yap
Harvard Yap
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Ilyas Sofian
Ilyas Sofian
Ilyas Sofian
Ilyas Sofian
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Chew Chun Hung, Muhammad Syahir, Ilyas bin Sofian & Adam Harith
Chew Chun Hung, Muhammad Syahir, Ilyas bin Sofian & Adam Harith
Chew Chun Hung, Muhammad Syahir, Ilyas bin Sofian & Adam Harith
Chew Chun Hung, Muhammad Syahir, Ilyas bin Sofian & Adam Harith
