L’Oréal Panaroma Mascara 3D Billboard
L’Oréal Panaroma Mascara 3D Billboard
A premium 3D billboard celebrating the Voluminous Panorama Mascara with Parisian elegance and gold-toned luxury, starring Kendall Jenner.
A premium 3D billboard celebrating the Voluminous Panorama Mascara with Parisian elegance and gold-toned luxury, starring Kendall Jenner.
(Overview)
(Overview)
For the launch of the Voluminous Panorama Mascara, L’Oréal Paris collaborated with 3D Advertisers to create a high-impact 3D billboard that exudes sophistication and beauty. Set against a Parisian window-inspired frame, the animation merges cinematic visuals and architectural finesse, showcasing Kendall Jenner as the face of a mascara that delivers 360° lash impact. The goal was to reflect L’Oréal’s luxury DNA while commanding attention in a dynamic, public-facing format.
For the launch of the Voluminous Panorama Mascara, L’Oréal Paris collaborated with 3D Advertisers to create a high-impact 3D billboard that exudes sophistication and beauty. Set against a Parisian window-inspired frame, the animation merges cinematic visuals and architectural finesse, showcasing Kendall Jenner as the face of a mascara that delivers 360° lash impact. The goal was to reflect L’Oréal’s luxury DNA while commanding attention in a dynamic, public-facing format.
(Details)
(Details)
Client
Client
L’Oréal
L’Oréal
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2024
2024
360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC
360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC
(Insights)
The creative direction drew from L’Oréal Paris’s signature luxury and French heritage. By framing the billboard in a structure that mimics Parisian Haussmann architecture, the animation delivered more than just a product showcase—it told a brand story. The subtle movement of light, combined with Kendall Jenner’s powerful presence, allowed the mascara to take center stage while reinforcing elegance, empowerment, and timeless beauty.
The creative direction drew from L’Oréal Paris’s signature luxury and French heritage. By framing the billboard in a structure that mimics Parisian Haussmann architecture, the animation delivered more than just a product showcase—it told a brand story. The subtle movement of light, combined with Kendall Jenner’s powerful presence, allowed the mascara to take center stage while reinforcing elegance, empowerment, and timeless beauty.
(Creative Breakdown)
Environment & Location: A stylized façade inspired by Parisian architecture wraps the billboard, transforming it into a high-fashion window display.
Product Animation: The Panorama Mascara emerges boldly, suspended in space, rotating slowly to reveal its design.
Talent Integration: Kendall Jenner’s footage is composited seamlessly to align with the product reveal and emphasize celebrity endorsement.
Lighting & Compositing: A mix of gold, black, and warm light reflections to create premium depth and an editorial mood.
Environment & Location: A stylized façade inspired by Parisian architecture wraps the billboard, transforming it into a high-fashion window display.
Product Animation: The Panorama Mascara emerges boldly, suspended in space, rotating slowly to reveal its design.
Talent Integration: Kendall Jenner’s footage is composited seamlessly to align with the product reveal and emphasize celebrity endorsement.
Lighting & Compositing: A mix of gold, black, and warm light reflections to create premium depth and an editorial mood.
(Credits)
Agency: Dolphin
Art Director: Hamim Rosidi
Animation & Compositing: Hamim Rosidi & Ilyas bin Sofian
Storyboard: Wong Yi Jun
Environment & Location: A stylized façade inspired by Parisian architecture wraps the billboard, transforming it into a high-fashion window display.
Product Animation: The Panorama Mascara emerges boldly, suspended in space, rotating slowly to reveal its design.
Talent Integration: Kendall Jenner’s footage is composited seamlessly to align with the product reveal and emphasize celebrity endorsement.
Lighting & Compositing: A mix of gold, black, and warm light reflections to create premium depth and an editorial mood.
(Tags)
L’Oréal 3D Billboard, Panorama Mascara Billboard, Kendall Jenner Billboard, Beauty 3D Advertising, Luxury 3D Billboard, Parisian-Inspired Ad, FMCG Beauty Billboard, Voluminous Mascara, Premium Out-of-Home Campaign, L’Oréal Malaysia
L’Oréal 3D Billboard, Panorama Mascara Billboard, Kendall Jenner Billboard, Beauty 3D Advertising, Luxury 3D Billboard, Parisian-Inspired Ad, FMCG Beauty Billboard, Voluminous Mascara, Premium Out-of-Home Campaign, L’Oréal Malaysia
