(Overview)

(Overview)

For the launch of the Voluminous Panorama Mascara, LOréal Paris collaborated with 3D Advertisers to create a high-impact 3D billboard that exudes sophistication and beauty. Set against a Parisian window-inspired frame, the animation merges cinematic visuals and architectural finesse, showcasing Kendall Jenner as the face of a mascara that delivers 360° lash impact. The goal was to reflect LOréals luxury DNA while commanding attention in a dynamic, public-facing format.

For the launch of the Voluminous Panorama Mascara, LOréal Paris collaborated with 3D Advertisers to create a high-impact 3D billboard that exudes sophistication and beauty. Set against a Parisian window-inspired frame, the animation merges cinematic visuals and architectural finesse, showcasing Kendall Jenner as the face of a mascara that delivers 360° lash impact. The goal was to reflect LOréals luxury DNA while commanding attention in a dynamic, public-facing format.

(Details)

(Details)

Client

Client

L’Oréal

L’Oréal

Service

Services

Service

3D Billboard

3D Billboard

Year

Year

2024

2024

360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC

360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC

(Insights)

The creative direction drew from L’Oréal Paris’s signature luxury and French heritage. By framing the billboard in a structure that mimics Parisian Haussmann architecture, the animation delivered more than just a product showcase—it told a brand story. The subtle movement of light, combined with Kendall Jenner’s powerful presence, allowed the mascara to take center stage while reinforcing elegance, empowerment, and timeless beauty.

The creative direction drew from L’Oréal Paris’s signature luxury and French heritage. By framing the billboard in a structure that mimics Parisian Haussmann architecture, the animation delivered more than just a product showcase—it told a brand story. The subtle movement of light, combined with Kendall Jenner’s powerful presence, allowed the mascara to take center stage while reinforcing elegance, empowerment, and timeless beauty.

L'Oreal Mascara 3D Billboard Environment

(Creative Breakdown)

Environment & Location: A stylized façade inspired by Parisian architecture wraps the billboard, transforming it into a high-fashion window display.

Product Animation: The Panorama Mascara emerges boldly, suspended in space, rotating slowly to reveal its design.

Talent Integration: Kendall Jenner’s footage is composited seamlessly to align with the product reveal and emphasize celebrity endorsement.

Lighting & Compositing: A mix of gold, black, and warm light reflections to create premium depth and an editorial mood.


Environment & Location: A stylized façade inspired by Parisian architecture wraps the billboard, transforming it into a high-fashion window display.

Product Animation: The Panorama Mascara emerges boldly, suspended in space, rotating slowly to reveal its design.

Talent Integration: Kendall Jenner’s footage is composited seamlessly to align with the product reveal and emphasize celebrity endorsement.

Lighting & Compositing: A mix of gold, black, and warm light reflections to create premium depth and an editorial mood.


(Credits)

Agency: Dolphin

Art Director: Hamim Rosidi

Animation & Compositing: Hamim Rosidi & Ilyas bin Sofian

Storyboard: Wong Yi Jun

Environment & Location: A stylized façade inspired by Parisian architecture wraps the billboard, transforming it into a high-fashion window display.

Product Animation: The Panorama Mascara emerges boldly, suspended in space, rotating slowly to reveal its design.

Talent Integration: Kendall Jenner’s footage is composited seamlessly to align with the product reveal and emphasize celebrity endorsement.

Lighting & Compositing: A mix of gold, black, and warm light reflections to create premium depth and an editorial mood.


(Tags)

L’Oréal 3D Billboard, Panorama Mascara Billboard, Kendall Jenner Billboard, Beauty 3D Advertising, Luxury 3D Billboard, Parisian-Inspired Ad, FMCG Beauty Billboard, Voluminous Mascara, Premium Out-of-Home Campaign, L’Oréal Malaysia

L’Oréal 3D Billboard, Panorama Mascara Billboard, Kendall Jenner Billboard, Beauty 3D Advertising, Luxury 3D Billboard, Parisian-Inspired Ad, FMCG Beauty Billboard, Voluminous Mascara, Premium Out-of-Home Campaign, L’Oréal Malaysia