See Life in Panorama L’Oréal Paris
See Life in Panorama L’Oréal Paris
See Life in Panorama L’Oréal Paris
3D Billboard
3D Billboard
( Info )
( Info )
( Info )
A premium 3D billboard celebrating the Voluminous Panorama Mascara with Parisian elegance and gold-toned luxury, starring Kendall Jenner.
A premium 3D billboard celebrating the Voluminous Panorama Mascara with Parisian elegance and gold-toned luxury, starring Kendall Jenner.
A premium 3D billboard celebrating the Voluminous Panorama Mascara with Parisian elegance and gold-toned luxury, starring Kendall Jenner.
A premium 3D billboard celebrating the Voluminous Panorama Mascara with Parisian elegance and gold-toned luxury, starring Kendall Jenner.
( Details )
( Details )
( Details )
Client
Client
Client
L’Oréal
L’Oréal
L’Oréal
Service
Services
Service
3D Billboard
3D Billboard
3D Billboard
Year
Year
Year
2024
2024
2024
( Overview )
( Overview )
( Overview )
For the launch of the Voluminous Panorama Mascara, L’Oréal Paris collaborated with 3D Advertisers to create a high-impact 3D billboard that exudes sophistication and beauty. Set against a Parisian window-inspired frame, the animation merges cinematic visuals and architectural finesse, showcasing Kendall Jenner as the face of a mascara that delivers 360° lash impact. The goal was to reflect L’Oréal’s luxury DNA while commanding attention in a dynamic, public-facing format.
For the launch of the Voluminous Panorama Mascara, L’Oréal Paris collaborated with 3D Advertisers to create a high-impact 3D billboard that exudes sophistication and beauty. Set against a Parisian window-inspired frame, the animation merges cinematic visuals and architectural finesse, showcasing Kendall Jenner as the face of a mascara that delivers 360° lash impact. The goal was to reflect L’Oréal’s luxury DNA while commanding attention in a dynamic, public-facing format.
360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC
360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC
360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC
360° VOLUME. 3D IMPACT. L’ORÉAL PARIS GOES PANORAMIC
( Insights )
( Insights )
( Insights )
The creative direction drew from L’Oréal Paris’s signature luxury and French heritage. By framing the billboard in a structure that mimics Parisian Haussmann architecture, the animation delivered more than just a product showcase—it told a brand story. The subtle movement of light, combined with Kendall Jenner’s powerful presence, allowed the mascara to take center stage while reinforcing elegance, empowerment, and timeless beauty.
The creative direction drew from L’Oréal Paris’s signature luxury and French heritage. By framing the billboard in a structure that mimics Parisian Haussmann architecture, the animation delivered more than just a product showcase—it told a brand story. The subtle movement of light, combined with Kendall Jenner’s powerful presence, allowed the mascara to take center stage while reinforcing elegance, empowerment, and timeless beauty.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Hamim Rosidi & Ilyas bin Sofian
Hamim Rosidi & Ilyas bin Sofian
Hamim Rosidi & Ilyas bin Sofian
Hamim Rosidi & Ilyas bin Sofian
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Wong Yi Jun
Wong Yi Jun
Wong Yi Jun
Wong Yi Jun
