Dark Spots, Finally Over. L’Oréal Paris
Dark Spots, Finally Over. L’Oréal Paris
Dark Spots, Finally Over. L’Oréal Paris
3D Billboard
3D Billboard
( Info )
( Info )
( Info )
A 3D billboard for their newly enhanced L’Oréal Melasyl Serum, bringing scientific precision and beauty innovation to life in a striking visual display.
A 3D billboard for their newly enhanced L’Oréal Melasyl Serum, bringing scientific precision and beauty innovation to life in a striking visual display.
A 3D billboard for their newly enhanced L’Oréal Melasyl Serum, bringing scientific precision and beauty innovation to life in a striking visual display.
A 3D billboard for their newly enhanced L’Oréal Melasyl Serum, bringing scientific precision and beauty innovation to life in a striking visual display.
( Details )
( Details )
( Details )
Client
Client
Client
L’Oréal Paris
L’Oréal Paris
L’Oréal Paris
Service
Services
Service
3D Billboard
3D Billboard
3D Billboard
Year
Year
Year
2024
2024
2024
( Overview )
( Overview )
( Overview )
L’Oréal Paris launched its latest evolution in skincare science: the Melasyl Serum, powered by 18 years of research. To elevate its debut, we designed an immersive 3D billboard experience that blends prestige, innovation, and clarity into a single, head-turning moment. Set against a Parisian-inspired frame and backed by a radiant glow, the animation distills science into spectacle—delivering the message that with Melasyl, “Dark Spots? Finally, Game Over.”
L’Oréal Paris launched its latest evolution in skincare science: the Melasyl Serum, powered by 18 years of research. To elevate its debut, we designed an immersive 3D billboard experience that blends prestige, innovation, and clarity into a single, head-turning moment. Set against a Parisian-inspired frame and backed by a radiant glow, the animation distills science into spectacle—delivering the message that with Melasyl, “Dark Spots? Finally, Game Over.”
SCIENCE IN MOTION, DARK SPOTS IN RETREAT
SCIENCE IN MOTION, DARK SPOTS IN RETREAT
SCIENCE IN MOTION, DARK SPOTS IN RETREAT
SCIENCE IN MOTION, DARK SPOTS IN RETREAT
( Insights )
( Insights )
( Insights )
To visualize the power behind the breakthrough Melasyl molecule, we built a clean and modern 3D billboard narrative—one that conveys both credibility and aesthetic finesse. The creative balances L’Oréal’s dermatological precision with its legacy of elegance, culminating in a moment that feels equal parts lab and luxury.
To visualize the power behind the breakthrough Melasyl molecule, we built a clean and modern 3D billboard narrative—one that conveys both credibility and aesthetic finesse. The creative balances L’Oréal’s dermatological precision with its legacy of elegance, culminating in a moment that feels equal parts lab and luxury.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Harvard Yap Hou Fai
Harvard Yap Hou Fai
Harvard Yap Hou Fai
Harvard Yap Hou Fai
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Ilyas Bin Sofian
Ilyas Bin Sofian
Ilyas Bin Sofian
Ilyas Bin Sofian
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Wong Yi Jun & Chew Chun Hung
Wong Yi Jun & Chew Chun Hung
Wong Yi Jun & Chew Chun Hung
Wong Yi Jun & Chew Chun Hung
