L’Oréal Paris Melasyl 3D Billboard
L’Oréal Paris Melasyl 3D Billboard
We partnered with L’Oréal to unveil a 3D billboard for their newly enhanced Melasyl Serum—bringing scientific precision and beauty innovation to life in a striking visual display.
We partnered with L’Oréal to unveil a 3D billboard for their newly enhanced Melasyl Serum—bringing scientific precision and beauty innovation to life in a striking visual display.
(Overview)
(Overview)
L’Oréal Paris launched its latest evolution in skincare science: the Melasyl Serum, powered by 18 years of research. To elevate its debut, we designed an immersive 3D billboard experience that blends prestige, innovation, and clarity into a single, head-turning moment.
Set against a Parisian-inspired frame and backed by a radiant glow, the animation distills science into spectacle—delivering the message that with Melasyl, “Dark Spots? Finally, Game Over.”
L’Oréal Paris launched its latest evolution in skincare science: the Melasyl Serum, powered by 18 years of research. To elevate its debut, we designed an immersive 3D billboard experience that blends prestige, innovation, and clarity into a single, head-turning moment.
Set against a Parisian-inspired frame and backed by a radiant glow, the animation distills science into spectacle—delivering the message that with Melasyl, “Dark Spots? Finally, Game Over.”
(Details)
(Details)
Client
Client
L’Oréal Paris
L’Oréal Paris
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2024
2024
SCIENCE IN MOTION, DARK SPOTS IN RETREAT
SCIENCE IN MOTION, DARK SPOTS IN RETREAT
(Insights)
To visualize the power behind the breakthrough Melasyl molecule, we built a clean and modern 3D billboard narrative—one that conveys both credibility and aesthetic finesse. The creative balances L’Oréal’s dermatological precision with its legacy of elegance, culminating in a moment that feels equal parts lab and luxury.
To visualize the power behind the breakthrough Melasyl molecule, we built a clean and modern 3D billboard narrative—one that conveys both credibility and aesthetic finesse. The creative balances L’Oréal’s dermatological precision with its legacy of elegance, culminating in a moment that feels equal parts lab and luxury.
(Creative Breakdown)
Product Animation: The serum glides into frame with confidence, revealing its updated bottle design.
Text Reveal: Key claims—“18 Years of Research” and “Reduces Dark Spots”—appear with clean, kinetic transitions.
Melasyl Element: A glowing pink droplet pulses, representing the serum’s scientific potency and signature innovation.
Lighting & Compositing: Sleek lighting highlights the chrome finish of the product, with subtle glows and shadows amplifying realism and depth.
Product Animation: The serum glides into frame with confidence, revealing its updated bottle design.
Text Reveal: Key claims—“18 Years of Research” and “Reduces Dark Spots”—appear with clean, kinetic transitions.
Melasyl Element: A glowing pink droplet pulses, representing the serum’s scientific potency and signature innovation.
Lighting & Compositing: Sleek lighting highlights the chrome finish of the product, with subtle glows and shadows amplifying realism and depth.
(Credits)
Agency: Dolphin
Design, Direction, & Production: 3D Advertisers
Creative Lead: Hamim Rosidi
Project Lead: Harvard Yap Hou Fai
Technical Lead: Ilyas Bin Sofian
3D Artists: Wong Yi Jun & Chew Chun Hung
Storyboard: Wong Yi Jun
Product Animation: The serum glides into frame with confidence, revealing its updated bottle design.
Text Reveal: Key claims—“18 Years of Research” and “Reduces Dark Spots”—appear with clean, kinetic transitions.
Melasyl Element: A glowing pink droplet pulses, representing the serum’s scientific potency and signature innovation.
Lighting & Compositing: Sleek lighting highlights the chrome finish of the product, with subtle glows and shadows amplifying realism and depth.
(Tags)
L’Oréal 3D Billboard, Melasyl Serum 3D Billboard, Skincare Advertising, Beauty Product Billboard, Scientific Product Reveal, Luxury 3D Billboard, Parisian-Inspired Billboard, Dermatology Campaign, Naked Eye 3D Billboard, L’Oréal Paris Campaign, Out-of-Home Beauty Advertising, 3D Animation for Skincare Brands
L’Oréal 3D Billboard, Melasyl Serum 3D Billboard, Skincare Advertising, Beauty Product Billboard, Scientific Product Reveal, Luxury 3D Billboard, Parisian-Inspired Billboard, Dermatology Campaign, Naked Eye 3D Billboard, L’Oréal Paris Campaign, Out-of-Home Beauty Advertising, 3D Animation for Skincare Brands
