Mr DIY PANDAi Jaga Anda 3D Billboard
Mr DIY PANDAi Jaga Anda 3D Billboard
A fun and heartwarming 3D Billboard debut for PANDAi, Mr DIY’s new mascot, designed to captivate audiences with charm and motion.
A fun and heartwarming 3D Billboard debut for PANDAi, Mr DIY’s new mascot, designed to captivate audiences with charm and motion.
(Overview)
(Overview)
While most hardware brands take a more straightforward approach, Mr DIY chose to lead with character, emotion, and storytelling. We leaned into PANDAi’s playful personality, making the mascot the emotional core of the video. Every animation cue—from the clumsy fall to the final curtain pull—was designed to create warmth and relatability.
While most hardware brands take a more straightforward approach, Mr DIY chose to lead with character, emotion, and storytelling. We leaned into PANDAi’s playful personality, making the mascot the emotional core of the video. Every animation cue—from the clumsy fall to the final curtain pull—was designed to create warmth and relatability.
(Details)
(Details)
Client
Client
Mr DIY
Mr DIY
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2024
2024
A CUTE GUARDIAN YOU CAN COUNT ON
A CUTE GUARDIAN YOU CAN COUNT ON
(Insights)
While most hardware brands take a more straightforward approach, Mr DIY chose to lead with character, emotion, and storytelling. We leaned into PANDAi’s playful personality, making the mascot the emotional core of the video. Every animation cue—from the clumsy fall to the final curtain pull—was designed to create warmth and relatability.
While most hardware brands take a more straightforward approach, Mr DIY chose to lead with character, emotion, and storytelling. We leaned into PANDAi’s playful personality, making the mascot the emotional core of the video. Every animation cue—from the clumsy fall to the final curtain pull—was designed to create warmth and relatability.
(Creative Breakdown)
Environment & Location: A stereotypical local bedroom styled with everyday items sourced from Mr DIY’s product lineup—messy at first, then transformed into a clean, vibrant space.
Character Animation: PANDAi floats, hops, and tumbles with expressive charm, showcasing his personality and mission to “jaga” (take care of) you.
Product Modeling: Key household items were animated to fly around the room, creating a magical cleanup moment before settling into place.
Simulation & FX: Cloth and curtain simulations enhanced realism; motion blur and shake added weight to PANDAi’s clumsy fall for comedic effect.
Lighting & Compositing: Lighting shifts from dull and cluttered to bright and cheerful, highlighting Mr DIY’s brand colors and transforming the mood.
Environment & Location: A stereotypical local bedroom styled with everyday items sourced from Mr DIY’s product lineup—messy at first, then transformed into a clean, vibrant space.
Character Animation: PANDAi floats, hops, and tumbles with expressive charm, showcasing his personality and mission to “jaga” (take care of) you.
Product Modeling: Key household items were animated to fly around the room, creating a magical cleanup moment before settling into place.
Simulation & FX: Cloth and curtain simulations enhanced realism; motion blur and shake added weight to PANDAi’s clumsy fall for comedic effect.
Lighting & Compositing: Lighting shifts from dull and cluttered to bright and cheerful, highlighting Mr DIY’s brand colors and transforming the mood.
(Credits)
Creative Direction & Project Manager: Harvard Yap Hou Fai
Execution: Decore
Environment & Location: A stereotypical local bedroom styled with everyday items sourced from Mr DIY’s product lineup—messy at first, then transformed into a clean, vibrant space.
Character Animation: PANDAi floats, hops, and tumbles with expressive charm, showcasing his personality and mission to “jaga” (take care of) you.
Product Modeling: Key household items were animated to fly around the room, creating a magical cleanup moment before settling into place.
Simulation & FX: Cloth and curtain simulations enhanced realism; motion blur and shake added weight to PANDAi’s clumsy fall for comedic effect.
Lighting & Compositing: Lighting shifts from dull and cluttered to bright and cheerful, highlighting Mr DIY’s brand colors and transforming the mood.
(Tags)
Mr DIY 3D Billboard, PANDAi 3D Animation, Mascot Launch Billboard, FMCG 3D Billboard, Naked Eye DOOH, Cute Character Billboard, Household Product Billboard, PANDAi Jaga Anda, Malaysia 3D Billboard
Mr DIY 3D Billboard, PANDAi 3D Animation, Mascot Launch Billboard, FMCG 3D Billboard, Naked Eye DOOH, Cute Character Billboard, Household Product Billboard, PANDAi Jaga Anda, Malaysia 3D Billboard
