Samsung approached us with the goal of launching their new cooking hob range through a video that not only showcased functionality but felt alive, sensory, and culturally relevant. The final concept became a full CGI FOOH video that simulates a real-world cooking scene—featuring flame-seared stir-fried vegetables, sizzling teppanyaki meats, and bubbling Bak Kut Teh, rendered in daylight for a natural look. Our team handled everything from concept development, modeling, and animation, to post-production. The realistic effects, food physics, and cultural textures made this a uniquely grounded and emotionally flavorful FOOH campaign.