Solaire Resort A Very Merry Christmas
Solaire Resort A Very Merry Christmas
A premium 3D Billboard for Solaire North, bringing the Christmas spirit to life through elegant, gift-filled animation.
A premium 3D Billboard for Solaire North, bringing the Christmas spirit to life through elegant, gift-filled animation.
(Overview)
(Overview)
Solaire North’s festive campaign needed to capture more than just holiday cheer—it had to feel premium, refined, and unmistakably Solaire. In partnership with Inewvation, we designed a 3D Billboard experience that showcased the resort’s diverse offerings using a conveyor belt of floating Christmas presents. Each gift symbolized a different part of the Solaire lifestyle: casino thrills, romantic escapes, sunny leisure, live music, and gourmet dining.
This naked-eye 3D execution was designed to stop crowds, elevate brand perception, and turn Solaire North into a holiday destination.
Solaire North’s festive campaign needed to capture more than just holiday cheer—it had to feel premium, refined, and unmistakably Solaire. In partnership with Inewvation, we designed a 3D Billboard experience that showcased the resort’s diverse offerings using a conveyor belt of floating Christmas presents. Each gift symbolized a different part of the Solaire lifestyle: casino thrills, romantic escapes, sunny leisure, live music, and gourmet dining.
This naked-eye 3D execution was designed to stop crowds, elevate brand perception, and turn Solaire North into a holiday destination.
(Details)
(Details)
Client
Client
Solaire Resort
Solaire Resort
Service
Services
Service
3D Billboard
3D Billboard
Year
Year
2024
2024
CHRISTMAS NEVER LOOKED THIS LUXURIOUS
CHRISTMAS NEVER LOOKED THIS LUXURIOUS
(Insights)
Solaire North sits at the intersection of entertainment and elegance. We wanted every second of the billboard to reflect that. From gold trimmings to perfectly timed gift reveals, the piece captures not just the joy of giving—but the luxury of living. The pacing, style, and symbols all reinforce the brand’s identity while connecting emotionally to the magic of the season.
Solaire North sits at the intersection of entertainment and elegance. We wanted every second of the billboard to reflect that. From gold trimmings to perfectly timed gift reveals, the piece captures not just the joy of giving—but the luxury of living. The pacing, style, and symbols all reinforce the brand’s identity while connecting emotionally to the magic of the season.
(Creative Breakdown)
Environment & Location: A sleek, spotlighted conveyor belt floats inside a dark, luxurious setting, building suspense and contrast.
Gift Animation: One by one, animated gifts glide out—casino chips, flowers, beach toys, musical instruments, and gourmet dishes—each revealing a unique Solaire experience.
Simulation & FX: Floating ribbons, sparkles, and soft lighting simulate festive magic and smooth motion.
Lighting & Compositing: Gold and deep red tones highlight elegance, while realistic shadows and shine enhance the physicality of the 3D illusion.
Environment & Location: A sleek, spotlighted conveyor belt floats inside a dark, luxurious setting, building suspense and contrast.
Gift Animation: One by one, animated gifts glide out—casino chips, flowers, beach toys, musical instruments, and gourmet dishes—each revealing a unique Solaire experience.
Simulation & FX: Floating ribbons, sparkles, and soft lighting simulate festive magic and smooth motion.
Lighting & Compositing: Gold and deep red tones highlight elegance, while realistic shadows and shine enhance the physicality of the 3D illusion.
(Credits)
Agency Partner: Inewvation
Creative Direction: Hamim Rosidi
3D Animation & Visual FX: Mohammad Syahir, Chew Chun Hung
Environment Design: Hamim Rosidi
Environment & Location: A sleek, spotlighted conveyor belt floats inside a dark, luxurious setting, building suspense and contrast.
Gift Animation: One by one, animated gifts glide out—casino chips, flowers, beach toys, musical instruments, and gourmet dishes—each revealing a unique Solaire experience.
Simulation & FX: Floating ribbons, sparkles, and soft lighting simulate festive magic and smooth motion.
Lighting & Compositing: Gold and deep red tones highlight elegance, while realistic shadows and shine enhance the physicality of the 3D illusion.
(Tags)
Solaire North 3D Billboard, Festive 3D Billboard, Christmas 3D Billboard, Luxury 3D Billboard, Casino Resort Advertising, Naked-Eye 3D Billboard, Holiday DOOH Campaign, Premium Billboard Animation
Solaire North 3D Billboard, Festive 3D Billboard, Christmas 3D Billboard, Luxury 3D Billboard, Casino Resort Advertising, Naked-Eye 3D Billboard, Holiday DOOH Campaign, Premium Billboard Animation
