Baik Punya Ah-Long FOOH Astro Shaw
Baik Punya Ah-Long FOOH Astro Shaw
Baik Punya Ah-Long FOOH Astro Shaw
( Info )
( Info )
( Info )
A bold and disruptive Fake Out‑Of‑Home (FOOH) campaign for Baik Punya Ah Long, transforming everyday street scenes into cinematic, share‑worthy moments.
A bold and disruptive Fake Out‑Of‑Home (FOOH) campaign for Baik Punya Ah Long, transforming everyday street scenes into cinematic, share‑worthy moments.
A bold and disruptive Fake Out‑Of‑Home (FOOH) campaign for Baik Punya Ah Long, transforming everyday street scenes into cinematic, share‑worthy moments.
A bold and disruptive Fake Out‑Of‑Home (FOOH) campaign for Baik Punya Ah Long, transforming everyday street scenes into cinematic, share‑worthy moments.
( Details )
( Details )
( Details )
Client
Client
Client
Astro
Astro
Astro
Service
Services
Service
Year
Year
Year
2024
2024
2024
( Overview )
( Overview )
( Overview )
To launch Baik Punya Ah Long, Astro sought a marketing execution that matched the film’s irreverent, rebellious tone — something that felt unexpected, street‑level, and instantly viral. Traditional trailers alone weren’t enough. 3D Advertisers was brought in to conceptualize and execute a FOOH campaign that inserted the movie’s narrative directly into real Malaysian environments. By blending live‑action footage with high‑impact CGI, the campaign created the illusion of real‑world disruption — making the film feel omnipresent, unavoidable, and culturally relevant.
To launch Baik Punya Ah Long, Astro sought a marketing execution that matched the film’s irreverent, rebellious tone — something that felt unexpected, street‑level, and instantly viral. Traditional trailers alone weren’t enough. 3D Advertisers was brought in to conceptualize and execute a FOOH campaign that inserted the movie’s narrative directly into real Malaysian environments. By blending live‑action footage with high‑impact CGI, the campaign created the illusion of real‑world disruption — making the film feel omnipresent, unavoidable, and culturally relevant.
WHEN AH LONG HIT THE STREETS, EVERYONE PAYS ATTENTION
WHEN AH LONG HIT THE STREETS, EVERYONE PAYS ATTENTION
WHEN AH LONG HIT THE STREETS, EVERYONE PAYS ATTENTION
WHEN AH LONG HIT THE STREETS, EVERYONE PAYS ATTENTION
( Insights )
( Insights )
( Insights )
Loan shark (Ah Long) imagery is deeply embedded in Malaysian street culture — from flyers on lampposts to handwritten notices on walls. Instead of avoiding this reality, the campaign leaned into it with satire and scale. The creative strategy focused on turning a familiar social tension into entertainment. By exaggerating Ah Long visuals into impossible, cinematic moments, the campaign felt humorous rather than threatening — aligning perfectly with the film’s comedic tone while sparking organic conversation online. The biggest challenge was realism: the CGI had to feel grounded enough to be believable, yet absurd enough to stop people scrolling.
Loan shark (Ah Long) imagery is deeply embedded in Malaysian street culture — from flyers on lampposts to handwritten notices on walls. Instead of avoiding this reality, the campaign leaned into it with satire and scale. The creative strategy focused on turning a familiar social tension into entertainment. By exaggerating Ah Long visuals into impossible, cinematic moments, the campaign felt humorous rather than threatening — aligning perfectly with the film’s comedic tone while sparking organic conversation online. The biggest challenge was realism: the CGI had to feel grounded enough to be believable, yet absurd enough to stop people scrolling.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
