( Details )

( Details )

( Details )

Client

Client

Client

Samsung

Samsung

Samsung

Service

Services

Service

Year

Year

Year

2025

2025

2025

( Overview )

( Overview )

( Overview )

Samsung wanted to capture the spirit of Christmas while introducing the Dual Cook Smart Oven — a product known for cooking two different dishes at once. To do that, we crafted a Fake-Out-of-Home (FOOH) video that reimagines Pan Pacific Singapore as the centerpiece of a magical cooking experience. The result? A whimsical holiday-themed animation that blends reality and fantasy — designed to spark joy and wonder during the festive season.

Samsung wanted to capture the spirit of Christmas while introducing the Dual Cook Smart Oven — a product known for cooking two different dishes at once. To do that, we crafted a Fake-Out-of-Home (FOOH) video that reimagines Pan Pacific Singapore as the centerpiece of a magical cooking experience. The result? A whimsical holiday-themed animation that blends reality and fantasy — designed to spark joy and wonder during the festive season.

A HOLIDAY SPECTACLE WHERE THE CITY BECOME THE OVEN

A HOLIDAY SPECTACLE WHERE THE CITY BECOME THE OVEN

A HOLIDAY SPECTACLE WHERE THE CITY BECOME THE OVEN

A HOLIDAY SPECTACLE WHERE THE CITY BECOME THE OVEN

( Insights )

( Insights )

( Insights )

Holiday advertising works best when it blends emotion + spectacle—but appliance content often gets stuck in feature lists. The insight here was to make the oven feel like a holiday event, not a kitchen device. By turning a familiar landmark into the “container” for the oven, we instantly built scale and shareability, while keeping the message clear: dual cook = two dishes, one seamless moment. This approach also avoided the biggest risk in seasonal CGI: feeling overly cartoonish. The goal was festive, but still believable—grounded by real footage, real lighting, and realistic cooking cues.

Holiday advertising works best when it blends emotion + spectacle—but appliance content often gets stuck in feature lists. The insight here was to make the oven feel like a holiday event, not a kitchen device. By turning a familiar landmark into the “container” for the oven, we instantly built scale and shareability, while keeping the message clear: dual cook = two dishes, one seamless moment. This approach also avoided the biggest risk in seasonal CGI: feeling overly cartoonish. The goal was festive, but still believable—grounded by real footage, real lighting, and realistic cooking cues.

( Credits )

( Credits )

( Credits )

Project Lead

Project Lead

Project Lead

Project Lead

Hamim Rosidi & Harvard Yap

Hamim Rosidi & Harvard Yap

Hamim Rosidi & Harvard Yap

Hamim Rosidi & Harvard Yap

Creative Lead

Creative Lead

Services

Creative Lead

Hamim Rosidi

Hamim Rosidi

Hamim Rosidi

Hamim Rosidi

Techinical Lead

Techinical Lead

Techinical Lead

Techinical Lead

Ilyas Bin Sofian

Ilyas Bin Sofian

Ilyas Bin Sofian

Ilyas Bin Sofian

3D / VFX Artist

3D / VFX Artist

3D / VFX Artist

3D / VFX Artist

Muhammad Syahir & Ilyas Bin Sofian

Muhammad Syahir & Ilyas Bin Sofian

Muhammad Syahir & Ilyas Bin Sofian

Muhammad Syahir & Ilyas Bin Sofian

Next Projects

Next Projects

Next Projects

Next Projects