Holiday advertising works best when it blends emotion + spectacle—but appliance content often gets stuck in feature lists. The insight here was to make the oven feel like a holiday event, not a kitchen device. By turning a familiar landmark into the “container” for the oven, we instantly built scale and shareability, while keeping the message clear: dual cook = two dishes, one seamless moment. This approach also avoided the biggest risk in seasonal CGI: feeling overly cartoonish. The goal was festive, but still believable—grounded by real footage, real lighting, and realistic cooking cues.