FIBA 3x3 Singapore - Rise Above
FIBA 3x3 Singapore - Rise Above
Discover how 3D Advertisers helped FIBA 3x3 Singapore go viral with a hyperreal CG basketball hoop above OCBC Square.
Discover how 3D Advertisers helped FIBA 3x3 Singapore go viral with a hyperreal CG basketball hoop above OCBC Square.
(Overview)
(Overview)
FIBA Asia, in partnership with Singapore Sports Hub, wanted a visually compelling, digitally native way to announce the arrival of the FIBA 3x3 basketball competition at OCBC Square. Traditional posters and generic promos couldn’t cut through the digital noise — so 3D Advertisers proposed a Fake-Out-Of-Home (FOOH) concept that feels like a sports miracle moment happening in the real world.
In under 10 seconds, a hoop forms out of thin air above the square, followed by a basketball that bounces in with cinematic energy — as if inviting the public to come witness the action live.
FIBA Asia, in partnership with Singapore Sports Hub, wanted a visually compelling, digitally native way to announce the arrival of the FIBA 3x3 basketball competition at OCBC Square. Traditional posters and generic promos couldn’t cut through the digital noise — so 3D Advertisers proposed a Fake-Out-Of-Home (FOOH) concept that feels like a sports miracle moment happening in the real world.
In under 10 seconds, a hoop forms out of thin air above the square, followed by a basketball that bounces in with cinematic energy — as if inviting the public to come witness the action live.
(Details)
(Details)
Client
Client
FIBA
FIBA
Service
Services
Service
Year
Year
2025
2025
A FLOATING HOOP. A PERFECT SHOT. A DIGITAL ILLUSION THAT MADE SPORTS FAN LOOK UP - LITERALLY.
A FLOATING HOOP. A PERFECT SHOT. A DIGITAL ILLUSION THAT MADE SPORTS FAN LOOK UP - LITERALLY.
(Insights)
FIBA’s audience skews young, fast-moving, and digitally fluent. To appeal to them, the video needed to do two things simultaneously:
Feel real enough to fool the viewer at first glance.
Be short and snappy enough for Instagram, TikTok, and Facebook consumption.
Rather than showing players or logos, the stunt focused on one iconic symbol of basketball — the hoop. It was a bold move that worked: 1.6 million views and thousands of shares, all driven by curiosity and surprise.
FIBA’s audience skews young, fast-moving, and digitally fluent. To appeal to them, the video needed to do two things simultaneously:
Feel real enough to fool the viewer at first glance.
Be short and snappy enough for Instagram, TikTok, and Facebook consumption.
Rather than showing players or logos, the stunt focused on one iconic symbol of basketball — the hoop. It was a bold move that worked: 1.6 million views and thousands of shares, all driven by curiosity and surprise.
(Creative Breakdown)
Location Tracking & Matchmove: Real footage of OCBC Square was meticulously tracked to ensure the CG hoop and ball aligned perfectly with the skyline and shadows..
CG Hoop Construction: The basketball hoop was animated to build itself in mid-air using parts, wires, and metal arcs — evoking a futuristic, tech-built vibe.
Basketball Dynamics: The ball bounced naturally into frame and hit the hoop with realistic spin, drop shadow, and net physics.
Color Grading & Lighting: The CG elements matched the lighting and reflections of the late afternoon skyline, making the illusion even more believable.
Call-to-Action Ending: The final scene featured a minimal but clear CTA inviting people to catch the event at OCBC Square.
Location Tracking & Matchmove: Real footage of OCBC Square was meticulously tracked to ensure the CG hoop and ball aligned perfectly with the skyline and shadows..
CG Hoop Construction: The basketball hoop was animated to build itself in mid-air using parts, wires, and metal arcs — evoking a futuristic, tech-built vibe.
Basketball Dynamics: The ball bounced naturally into frame and hit the hoop with realistic spin, drop shadow, and net physics.
Color Grading & Lighting: The CG elements matched the lighting and reflections of the late afternoon skyline, making the illusion even more believable.
Call-to-Action Ending: The final scene featured a minimal but clear CTA inviting people to catch the event at OCBC Square.
(Credits)
Creative Direction: Hamim Rosidi
Project Lead: Harvard Yap Hou Fai
Motion Tracking & CG: Muhammad Syahir
Location Tracking & Matchmove: Real footage of OCBC Square was meticulously tracked to ensure the CG hoop and ball aligned perfectly with the skyline and shadows..
CG Hoop Construction: The basketball hoop was animated to build itself in mid-air using parts, wires, and metal arcs — evoking a futuristic, tech-built vibe.
Basketball Dynamics: The ball bounced naturally into frame and hit the hoop with realistic spin, drop shadow, and net physics.
Color Grading & Lighting: The CG elements matched the lighting and reflections of the late afternoon skyline, making the illusion even more believable.
Call-to-Action Ending: The final scene featured a minimal but clear CTA inviting people to catch the event at OCBC Square.
(Tags)
FIBA 3x3 FOOH, CG Basketball Hoop Singapore, Singapore Sports Hub Ad, Viral Sports CGI, 3D Basketball Video, Southeast Asia Sports Marketing, FOOH Campaign, Fake-Out-of-Home Trick Shot, OCBC Square CGI, Singapore Event Hype Video
FIBA 3x3 FOOH, CG Basketball Hoop Singapore, Singapore Sports Hub Ad, Viral Sports CGI, 3D Basketball Video, Southeast Asia Sports Marketing, FOOH Campaign, Fake-Out-of-Home Trick Shot, OCBC Square CGI, Singapore Event Hype Video
