FIBA Asia, in partnership with Singapore Sports Hub, wanted a visually compelling, digitally native way to announce the arrival of the FIBA 3x3 basketball competition at OCBC Square. Traditional posters and generic promos couldn’t cut through the digital noise — so 3D Advertisers proposed a Fake-Out-Of-Home (FOOH) concept that feels like a sports miracle moment happening in the real world. In under 10 seconds, a hoop forms out of thin air above the square, followed by a basketball that bounces in with cinematic energy — as if inviting the public to come witness the action live.