Hoka aimed to make a bold statement with the release of its Bondi 9 model, emphasizing both performance innovation and beach-inspired lifestyle aesthetics. The objective was to create an impactful 3D animation that stood out in the crowded retail environment while aligning with the shoe’s lightweight comfort and bold design. 3D Advertisers was tasked with the end-to-end production—from ideation to animation—creating a visually stunning 3D video that reflects Hoka’s brand energy while tapping into tropical, dreamlike visuals inspired by its namesake, Bondi Beach. This project’s uniqueness lies in the juxtaposition of fluid natural elements (sand, waves) with futuristic cube effects and a bold, architectural framing style that breaks away from typical full-box billboard designs.