Maximum Cushion For All Hoka Bondi 9
Maximum Cushion For All Hoka Bondi 9
Maximum Cushion For All Hoka Bondi 9
3D Billboard
3D Billboard
( Info )
( Info )
( Info )
3D Advertisers collaborated with Hoka to launch the Bondi 9 sneaker through a 3D Billboard campaign in Kuala Lumpur, displayed prominently at Pavilion KL and Fahrenheit88.
3D Advertisers collaborated with Hoka to launch the Bondi 9 sneaker through a 3D Billboard campaign in Kuala Lumpur, displayed prominently at Pavilion KL and Fahrenheit88.
3D Advertisers collaborated with Hoka to launch the Bondi 9 sneaker through a 3D Billboard campaign in Kuala Lumpur, displayed prominently at Pavilion KL and Fahrenheit88.
3D Advertisers collaborated with Hoka to launch the Bondi 9 sneaker through a 3D Billboard campaign in Kuala Lumpur, displayed prominently at Pavilion KL and Fahrenheit88.






( Details )
( Details )
( Details )
Client
Client
Client
Hoka
Hoka
Hoka
Service
Services
Service
3D Billboard
3D Billboard
3D Billboard
Year
Year
Year
2025
2025
2025








( Overview )
( Overview )
( Overview )
Hoka aimed to make a bold statement with the release of its Bondi 9 model, emphasizing both performance innovation and beach-inspired lifestyle aesthetics. The objective was to create an impactful 3D animation that stood out in the crowded retail environment while aligning with the shoe’s lightweight comfort and bold design. 3D Advertisers was tasked with the end-to-end production—from ideation to animation—creating a visually stunning 3D video that reflects Hoka’s brand energy while tapping into tropical, dreamlike visuals inspired by its namesake, Bondi Beach. This project’s uniqueness lies in the juxtaposition of fluid natural elements (sand, waves) with futuristic cube effects and a bold, architectural framing style that breaks away from typical full-box billboard designs.
Hoka aimed to make a bold statement with the release of its Bondi 9 model, emphasizing both performance innovation and beach-inspired lifestyle aesthetics. The objective was to create an impactful 3D animation that stood out in the crowded retail environment while aligning with the shoe’s lightweight comfort and bold design. 3D Advertisers was tasked with the end-to-end production—from ideation to animation—creating a visually stunning 3D video that reflects Hoka’s brand energy while tapping into tropical, dreamlike visuals inspired by its namesake, Bondi Beach. This project’s uniqueness lies in the juxtaposition of fluid natural elements (sand, waves) with futuristic cube effects and a bold, architectural framing style that breaks away from typical full-box billboard designs.
FROM BEACH TO BILLBOARD - EVERYBODY BONDI
FROM BEACH TO BILLBOARD - EVERYBODY BONDI
FROM BEACH TO BILLBOARD - EVERYBODY BONDI
FROM BEACH TO BILLBOARD - EVERYBODY BONDI
( Insights )
( Insights )
( Insights )
• Lifestyle Meets Tech: The Bondi 9 merges comfort and performance, so we reflected this in the billboard by mixing fluid sand transitions with dynamic futuristic visuals. • Architectural Framing: The “window” border on the billboard was designed to highlight the shoe, instead of enclosing it—creating an open, spacious, and modern feel. • Cultural Relevance: The blend of waves and movement evokes not only Bondi Beach, but also Malaysia’s tropical spirit—connecting global design with local context. • Client Preference: Hoka requested a visual concept that felt premium yet energetic, something that could wow at first glance but also sustain brand depth upon replay.
• Lifestyle Meets Tech: The Bondi 9 merges comfort and performance, so we reflected this in the billboard by mixing fluid sand transitions with dynamic futuristic visuals. • Architectural Framing: The “window” border on the billboard was designed to highlight the shoe, instead of enclosing it—creating an open, spacious, and modern feel. • Cultural Relevance: The blend of waves and movement evokes not only Bondi Beach, but also Malaysia’s tropical spirit—connecting global design with local context. • Client Preference: Hoka requested a visual concept that felt premium yet energetic, something that could wow at first glance but also sustain brand depth upon replay.
















( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Harvard Yap Hou Fai
Harvard Yap Hou Fai
Harvard Yap Hou Fai
Harvard Yap Hou Fai
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Ilyas Bin Sofian
Ilyas Bin Sofian
Ilyas Bin Sofian
Ilyas Bin Sofian
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Chew Chun Hung
Chew Chun Hung
Chew Chun Hung
Chew Chun Hung





