HSBC × SVNS Singapore 2026
HSBC × SVNS Singapore 2026
HSBC × SVNS Singapore 2026
( Info )
( Info )
( Info )
For the SVNS Singapore 2026 kickoff, HSBC tasked us with a stadium-sized FOOH reveal at the Singapore Sports Hub, creating a monumental, globally shareable announcement.
For the SVNS Singapore 2026 kickoff, HSBC tasked us with a stadium-sized FOOH reveal at the Singapore Sports Hub, creating a monumental, globally shareable announcement.
For the SVNS Singapore 2026 kickoff, HSBC tasked us with a stadium-sized FOOH reveal at the Singapore Sports Hub, creating a monumental, globally shareable announcement.
For the SVNS Singapore 2026 kickoff, HSBC tasked us with a stadium-sized FOOH reveal at the Singapore Sports Hub, creating a monumental, globally shareable announcement.






( Details )
( Details )
( Details )
Client
Client
Client
HSBC × SVNS Singapore
HSBC × SVNS Singapore
HSBC × SVNS Singapore
Service
Services
Service
Year
Year
Year
2025
2025
2025








( Overview )
( Overview )
( Overview )
For HSBC SVNS Singapore 2026, SG Sports Hub needed a hero visual that could travel—something bold enough for social media, yet cinematic enough to hold up on physical digital billboards. The message was direct: HSBC SVNS Singapore 2026 is happening at the National Stadium—but the execution had to feel anything but ordinary. 3D Advertisers developed a FOOH sequence centered on scale, motion, and realism. Set within the stadium area, the video features CGI blimps flying through the environment, with the event’s rugby ball identity pushed into a striking “wow” moment: the rugby ball visual treatment is elevated into the top section of the blimps, turning them into moving event icons in the sky. Combined with laser-like ground projection effects, the piece creates a high-energy atmosphere that feels native to a major international sporting moment.
For HSBC SVNS Singapore 2026, SG Sports Hub needed a hero visual that could travel—something bold enough for social media, yet cinematic enough to hold up on physical digital billboards. The message was direct: HSBC SVNS Singapore 2026 is happening at the National Stadium—but the execution had to feel anything but ordinary. 3D Advertisers developed a FOOH sequence centered on scale, motion, and realism. Set within the stadium area, the video features CGI blimps flying through the environment, with the event’s rugby ball identity pushed into a striking “wow” moment: the rugby ball visual treatment is elevated into the top section of the blimps, turning them into moving event icons in the sky. Combined with laser-like ground projection effects, the piece creates a high-energy atmosphere that feels native to a major international sporting moment.
A stadium moment that doesn’t just announce the event — it turns the sky into media.
A stadium moment that doesn’t just announce the event — it turns the sky into media.
A stadium moment that doesn’t just announce the event — it turns the sky into media.
A stadium moment that doesn’t just announce the event — it turns the sky into media.
( Insights )
( Insights )
( Insights )
Sports campaigns often fight the same problem: big announcements that still look like “just another promo.” For HSBC SVNS Singapore 2026, the goal wasn’t only visibility—it was spectacle with credibility. That meant every CGI element needed to feel like it truly belonged in the stadium environment, under real lighting conditions and real camera motion. The creative strategy was simple: make the event feel physically present—so the content doesn’t just inform viewers, it activates them.
Sports campaigns often fight the same problem: big announcements that still look like “just another promo.” For HSBC SVNS Singapore 2026, the goal wasn’t only visibility—it was spectacle with credibility. That meant every CGI element needed to feel like it truly belonged in the stadium environment, under real lighting conditions and real camera motion. The creative strategy was simple: make the event feel physically present—so the content doesn’t just inform viewers, it activates them.
















( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Izaac Liew
Izaac Liew
Izaac Liew
Izaac Liew
Creative Lead
Creative Lead
Services
Creative Lead
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Kim Hui Wen
Kim Hui Wen
Kim Hui Wen
Kim Hui Wen





