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( Details )

( Details )

( Details )

Client

Client

Client

HSBC × SVNS Singapore

HSBC × SVNS Singapore

HSBC × SVNS Singapore

Service

Services

Service

Year

Year

Year

2025

2025

2025

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( Overview )

( Overview )

( Overview )

For HSBC SVNS Singapore 2026, SG Sports Hub needed a hero visual that could travel—something bold enough for social media, yet cinematic enough to hold up on physical digital billboards. The message was direct: HSBC SVNS Singapore 2026 is happening at the National Stadium—but the execution had to feel anything but ordinary. 3D Advertisers developed a FOOH sequence centered on scale, motion, and realism. Set within the stadium area, the video features CGI blimps flying through the environment, with the event’s rugby ball identity pushed into a striking “wow” moment: the rugby ball visual treatment is elevated into the top section of the blimps, turning them into moving event icons in the sky. Combined with laser-like ground projection effects, the piece creates a high-energy atmosphere that feels native to a major international sporting moment.

For HSBC SVNS Singapore 2026, SG Sports Hub needed a hero visual that could travel—something bold enough for social media, yet cinematic enough to hold up on physical digital billboards. The message was direct: HSBC SVNS Singapore 2026 is happening at the National Stadium—but the execution had to feel anything but ordinary. 3D Advertisers developed a FOOH sequence centered on scale, motion, and realism. Set within the stadium area, the video features CGI blimps flying through the environment, with the event’s rugby ball identity pushed into a striking “wow” moment: the rugby ball visual treatment is elevated into the top section of the blimps, turning them into moving event icons in the sky. Combined with laser-like ground projection effects, the piece creates a high-energy atmosphere that feels native to a major international sporting moment.

A stadium moment that doesn’t just announce the event — it turns the sky into media.

A stadium moment that doesn’t just announce the event — it turns the sky into media.

A stadium moment that doesn’t just announce the event — it turns the sky into media.

A stadium moment that doesn’t just announce the event — it turns the sky into media.

( Insights )

( Insights )

( Insights )

Sports campaigns often fight the same problem: big announcements that still look like “just another promo.” For HSBC SVNS Singapore 2026, the goal wasn’t only visibility—it was spectacle with credibility. That meant every CGI element needed to feel like it truly belonged in the stadium environment, under real lighting conditions and real camera motion. The creative strategy was simple: make the event feel physically present—so the content doesn’t just inform viewers, it activates them.

Sports campaigns often fight the same problem: big announcements that still look like “just another promo.” For HSBC SVNS Singapore 2026, the goal wasn’t only visibility—it was spectacle with credibility. That meant every CGI element needed to feel like it truly belonged in the stadium environment, under real lighting conditions and real camera motion. The creative strategy was simple: make the event feel physically present—so the content doesn’t just inform viewers, it activates them.

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( Credits )

( Credits )

( Credits )

Project Lead

Project Lead

Project Lead

Project Lead

Izaac Liew

Izaac Liew

Izaac Liew

Izaac Liew

Creative Lead

Creative Lead

Services

Creative Lead

Techinical Lead

Techinical Lead

Techinical Lead

Techinical Lead

3D / VFX Artist

3D / VFX Artist

3D / VFX Artist

3D / VFX Artist

Kim Hui Wen

Kim Hui Wen

Kim Hui Wen

Kim Hui Wen

Next Projects

Next Projects

Next Projects

Next Projects