Kiehl’s Truly Targeted Blemish-Clearing Solution FOOH
Kiehl’s Truly Targeted Blemish-Clearing Solution FOOH
Kiehl’s Truly Targeted Blemish-Clearing Solution FOOH
( Info )
( Info )
( Info )
A cross-border Fake-Out-of-Home (FOOH) campaign for Kiehl’s Truly Targeted Blemish-Clearing Solution, bringing the brand’s iconic mascot Mr. Bones into real city landmarks—Petronas Twin Towers (KLCC) and Marina Bay Sands—through street-believable CGI integration.
A cross-border Fake-Out-of-Home (FOOH) campaign for Kiehl’s Truly Targeted Blemish-Clearing Solution, bringing the brand’s iconic mascot Mr. Bones into real city landmarks—Petronas Twin Towers (KLCC) and Marina Bay Sands—through street-believable CGI integration.
A cross-border Fake-Out-of-Home (FOOH) campaign for Kiehl’s Truly Targeted Blemish-Clearing Solution, bringing the brand’s iconic mascot Mr. Bones into real city landmarks—Petronas Twin Towers (KLCC) and Marina Bay Sands—through street-believable CGI integration.
A cross-border Fake-Out-of-Home (FOOH) campaign for Kiehl’s Truly Targeted Blemish-Clearing Solution, bringing the brand’s iconic mascot Mr. Bones into real city landmarks—Petronas Twin Towers (KLCC) and Marina Bay Sands—through street-believable CGI integration.
( Details )
( Details )
( Details )
Client
Client
Client
Kiehl’s
Kiehl’s
Kiehl’s
Service
Services
Service
Year
Year
Year
2024
2024
2024
( Overview )
( Overview )
( Overview )
Kiehl’s launched the Truly Targeted Blemish-Clearing Solution with a challenge many skincare brands face: how do you make product performance feel instantly compelling in a scroll-first world? Instead of traditional product demos, the campaign leaned into FOOH—a format built for disbelief, replay, and shareability. 3D Advertisers created two hero videos set against iconic backdrops in Malaysia and Singapore: KLCC and Marina Bay Sands. With Mr. Bones as the narrative anchor, the content kept the brand recognizable while using city-scale storytelling to amplify the product’s “targeted” effect. The result is a polished, premium execution that feels playful, bold, and believable—designed to stop people mid-scroll.
Kiehl’s launched the Truly Targeted Blemish-Clearing Solution with a challenge many skincare brands face: how do you make product performance feel instantly compelling in a scroll-first world? Instead of traditional product demos, the campaign leaned into FOOH—a format built for disbelief, replay, and shareability. 3D Advertisers created two hero videos set against iconic backdrops in Malaysia and Singapore: KLCC and Marina Bay Sands. With Mr. Bones as the narrative anchor, the content kept the brand recognizable while using city-scale storytelling to amplify the product’s “targeted” effect. The result is a polished, premium execution that feels playful, bold, and believable—designed to stop people mid-scroll.
SKINCARE THAT HITS THE SKYLINE - MR. BONES GOES BIG IN THE REAL WORLD
SKINCARE THAT HITS THE SKYLINE - MR. BONES GOES BIG IN THE REAL WORLD
SKINCARE THAT HITS THE SKYLINE - MR. BONES GOES BIG IN THE REAL WORLD
SKINCARE THAT HITS THE SKYLINE - MR. BONES GOES BIG IN THE REAL WORLD
( Insights )
( Insights )
( Insights )
Skincare advertising often struggles with sameness: close-up textures, generic glow, repeated claims. The insight here was to make the message land through contrast—placing a precise, targeted skincare solution into massive real-world environments, while keeping the visual tone unmistakably Kiehl’s through Mr. Bones. FOOH only works when the realism holds. So the execution was built around one standard: the product, mascot, and environment must feel like they share the same physics—lighting direction, shadow logic, scale, and movement. When it looks “too CGI,” the spell breaks. When it feels real, people comment, replay, and share.
Skincare advertising often struggles with sameness: close-up textures, generic glow, repeated claims. The insight here was to make the message land through contrast—placing a precise, targeted skincare solution into massive real-world environments, while keeping the visual tone unmistakably Kiehl’s through Mr. Bones. FOOH only works when the realism holds. So the execution was built around one standard: the product, mascot, and environment must feel like they share the same physics—lighting direction, shadow logic, scale, and movement. When it looks “too CGI,” the spell breaks. When it feels real, people comment, replay, and share.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Harvard Yap
Harvard Yap
Harvard Yap
Harvard Yap
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Ilyas Bin Sofian
Ilyas Bin Sofian
Ilyas Bin Sofian
Ilyas Bin Sofian
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Hamim Rosidi & Ilyas Bin Sofian
Hamim Rosidi & Ilyas Bin Sofian
Hamim Rosidi & Ilyas Bin Sofian
Hamim Rosidi & Ilyas Bin Sofian
