KTM KITS Style “Your City Companion” Lifestyle Commercial
KTM KITS Style “Your City Companion” Lifestyle Commercial
See how KTM introduced its KITS Style app through a multicultural, lifestyle-driven commercial. A seamless mix of live-action storytelling and dynamic 3D UI overlays.
See how KTM introduced its KITS Style app through a multicultural, lifestyle-driven commercial. A seamless mix of live-action storytelling and dynamic 3D UI overlays.
(Overview)
(Overview)
KTM partnered with 3D Advertisers to create a commercial that resonates with both locals and tourists, built around the experience of traveling through Malaysia using only the KTM KITS App.
The result? A short narrative that moves effortlessly from real moments to digital interactions — emphasizing ease of use, inclusivity, and the joy of discovering Malaysia’s hidden gems through one all-in-one app.
KTM partnered with 3D Advertisers to create a commercial that resonates with both locals and tourists, built around the experience of traveling through Malaysia using only the KTM KITS App.
The result? A short narrative that moves effortlessly from real moments to digital interactions — emphasizing ease of use, inclusivity, and the joy of discovering Malaysia’s hidden gems through one all-in-one app.
(Details)
(Details)
Client
Client
KTM
KTM
Service
Services
Service
Year
Year
2025
2025
MORE THAN JUST A TRAIN APP — KTM KITS STYLE BECOMES YOUR CITY GUIDE, ADVENTURE PLANNER AND TRAVEL COMPANION.
MORE THAN JUST A TRAIN APP — KTM KITS STYLE BECOMES YOUR CITY GUIDE, ADVENTURE PLANNER AND TRAVEL COMPANION.
(Insights)
Unlike traditional transport ads that rely on maps or feature lists, this commercial uses narrative storytelling and character chemistry to sell the idea of lifestyle enhancement.
Set in familiar hotspots across KL — from KL Tower to Sunway Lagoon — the video shows how the KITS App powers spontaneous plans, rewards adventures, and builds connections. The creative direction was deliberately multicultural and youth-focused, positioning KTM as both a transport provider and a lifestyle enabler.
Unlike traditional transport ads that rely on maps or feature lists, this commercial uses narrative storytelling and character chemistry to sell the idea of lifestyle enhancement.
Set in familiar hotspots across KL — from KL Tower to Sunway Lagoon — the video shows how the KITS App powers spontaneous plans, rewards adventures, and builds connections. The creative direction was deliberately multicultural and youth-focused, positioning KTM as both a transport provider and a lifestyle enabler.
(Creative Breakdown)
Environment & Transitions: Futuristic tunnels and light-trail particles guided the viewer through seamless scenes, evoking the feeling of continuous motion and digital progress.
Train Modeling & Simulation: Real-life KTM trains — including the ERL, Intercity, and Komuter — were recreated in high-detail 3D, covering both exterior and interior visuals.
Phone & UI Integration: A dynamic 3D phone animation displayed KITS app features like seat selection, ticketing, e-wallet, virtual Mastercard, and more.
Lighting & Typography: KITS brand colors — light blue and yellow — were used throughout the piece, along with illuminated 3D text to emphasize convenience and reliability
Narrative Flow: A global intro (Earth to KL) transitions into KTM’s ecosystem, culminating in a strong brand message of effortless booking, unparalleled convenience, and absolute reliability.
Environment & Transitions: Futuristic tunnels and light-trail particles guided the viewer through seamless scenes, evoking the feeling of continuous motion and digital progress.
Train Modeling & Simulation: Real-life KTM trains — including the ERL, Intercity, and Komuter — were recreated in high-detail 3D, covering both exterior and interior visuals.
Phone & UI Integration: A dynamic 3D phone animation displayed KITS app features like seat selection, ticketing, e-wallet, virtual Mastercard, and more.
Lighting & Typography: KITS brand colors — light blue and yellow — were used throughout the piece, along with illuminated 3D text to emphasize convenience and reliability
Narrative Flow: A global intro (Earth to KL) transitions into KTM’s ecosystem, culminating in a strong brand message of effortless booking, unparalleled convenience, and absolute reliability.
(Credits)
Direction: 3D Advertisers
Creative Direction: Hamim Rosidi, Ilyas Bin Sofian, Harvard Yap Hou Fai
Project Lead: Harvard Yap Hou Fai
Production: Gary Chong Studios
Environment & Transitions: Futuristic tunnels and light-trail particles guided the viewer through seamless scenes, evoking the feeling of continuous motion and digital progress.
Train Modeling & Simulation: Real-life KTM trains — including the ERL, Intercity, and Komuter — were recreated in high-detail 3D, covering both exterior and interior visuals.
Phone & UI Integration: A dynamic 3D phone animation displayed KITS app features like seat selection, ticketing, e-wallet, virtual Mastercard, and more.
Lighting & Typography: KITS brand colors — light blue and yellow — were used throughout the piece, along with illuminated 3D text to emphasize convenience and reliability
Narrative Flow: A global intro (Earth to KL) transitions into KTM’s ecosystem, culminating in a strong brand message of effortless booking, unparalleled convenience, and absolute reliability.
(Tags)
KTM Lifestyle Commercial, KITS App Launch Video, Malaysia Train App Ad, Travel Companion Ad Malaysia, Multicultural App Commercial, 3D UI in Live Action Video, KTM App Showcase, KL Travel App, Transport Branding Malaysia
KTM Lifestyle Commercial, KITS App Launch Video, Malaysia Train App Ad, Travel Companion Ad Malaysia, Multicultural App Commercial, 3D UI in Live Action Video, KTM App Showcase, KL Travel App, Transport Branding Malaysia
