KTM KITS Style Motion Graphic
KTM KITS Style Motion Graphic
Discover how 3D Advertisers created a minimal yet dynamic 2D motion graphic video to showcase the KTM KITS app features at their official launch event. View the case study.
Discover how 3D Advertisers created a minimal yet dynamic 2D motion graphic video to showcase the KTM KITS app features at their official launch event. View the case study.
(Overview)
(Overview)
KTM Malaysia entrusted 3D Advertisers with the creation of a 2D motion graphic video to introduce their new KITS mobile application during an official launch event. The result: a minimal, modern, and vibrant app feature showcase video that simplified the app’s core benefits through sleek animation, brand-aligned visuals, and intuitive motion storytelling.
Set in a clean digital environment and styled with light blue and yellow branding, the video walked users through the app’s ticketing system, trip planner, profile settings, and more — all within a highly engaging one-minute narrative.
KTM Malaysia entrusted 3D Advertisers with the creation of a 2D motion graphic video to introduce their new KITS mobile application during an official launch event. The result: a minimal, modern, and vibrant app feature showcase video that simplified the app’s core benefits through sleek animation, brand-aligned visuals, and intuitive motion storytelling.
Set in a clean digital environment and styled with light blue and yellow branding, the video walked users through the app’s ticketing system, trip planner, profile settings, and more — all within a highly engaging one-minute narrative.
(Details)
(Details)
Client
Client
KTM
KTM
Service
Services
Service
Year
Year
2025
2025
MINIMAL DESIGN. MAXIMUM CLARITY. KTM'S KITS APP LAUNCH
MINIMAL DESIGN. MAXIMUM CLARITY. KTM'S KITS APP LAUNCH
(Insights)
KTM (Keretapi Tanah Melayu) has been on a mission to modernize its services through digital transformation. With the launch of the KITS app, the goal was to increase user adoption among tech-savvy commuters while making train ticketing and scheduling easier for all.
The video needed to:
Clearly explain app features in under a minute
Appeal to a wide demographic (students, daily commuters, elderly users)
Be simple enough to play at physical launch events and digital platforms alike
By leaning into 2D motion graphics with a minimal and energetic tone, we created a video that felt universal, clean, and easy to understand — just like the app itself.
KTM (Keretapi Tanah Melayu) has been on a mission to modernize its services through digital transformation. With the launch of the KITS app, the goal was to increase user adoption among tech-savvy commuters while making train ticketing and scheduling easier for all.
The video needed to:
Clearly explain app features in under a minute
Appeal to a wide demographic (students, daily commuters, elderly users)
Be simple enough to play at physical launch events and digital platforms alike
By leaning into 2D motion graphics with a minimal and energetic tone, we created a video that felt universal, clean, and easy to understand — just like the app itself.
(Creative Breakdown)
Design Language: Light blue and yellow color scheme taken directly from KTM KITS’ brand palette.
Transition Style: Line-based transitions inspired by railway paths to connect scenes with flow and purpose.
App Feature Walkthrough: Tap, swipe, and UI animations showcasing booking tickets, checking journeys, and managing accounts.
Typography: Bold and high-contrast headers to emphasize keywords like "Easy", "Fast", and "Seamless".
Device Simulation: Realistic mobile mockups to simulate live app usage.
Design Language: Light blue and yellow color scheme taken directly from KTM KITS’ brand palette.
Transition Style: Line-based transitions inspired by railway paths to connect scenes with flow and purpose.
App Feature Walkthrough: Tap, swipe, and UI animations showcasing booking tickets, checking journeys, and managing accounts.
Typography: Bold and high-contrast headers to emphasize keywords like "Easy", "Fast", and "Seamless".
Device Simulation: Realistic mobile mockups to simulate live app usage.
(Credits)
Creative Direction: Harvard Yap Hou Fai & Izaac Liew
Project Manager: Izaac Liew
Art & FX Lead: Kayla Lee
Design Language: Light blue and yellow color scheme taken directly from KTM KITS’ brand palette.
Transition Style: Line-based transitions inspired by railway paths to connect scenes with flow and purpose.
App Feature Walkthrough: Tap, swipe, and UI animations showcasing booking tickets, checking journeys, and managing accounts.
Typography: Bold and high-contrast headers to emphasize keywords like "Easy", "Fast", and "Seamless".
Device Simulation: Realistic mobile mockups to simulate live app usage.
(Tags)
KTM KITS App, KTM Malaysia Launch Video, Motion Graphic App Showcase, 2D Animation Malaysia, Public Transport App Video, KTM KITS Motion Graphic, Launch Event Video Production
KTM KITS App, KTM Malaysia Launch Video, Motion Graphic App Showcase, 2D Animation Malaysia, Public Transport App Video, KTM KITS Motion Graphic, Launch Event Video Production
