Mr DIY — “PANDAi Jaga Anda” FOOH
Mr DIY — “PANDAi Jaga Anda” FOOH
Mr DIY — “PANDAi Jaga Anda” FOOH
( Info )
( Info )
( Info )
A social-first Fake-Out-of-Home (FOOH) video that brings Mr DIY’s mascot PANDAi into real life at Fahrenheit88—blending playful character animation with cinematic rain FX and a feel-good umbrella moment to reinforce the message: PANDAi is always there for you.
A social-first Fake-Out-of-Home (FOOH) video that brings Mr DIY’s mascot PANDAi into real life at Fahrenheit88—blending playful character animation with cinematic rain FX and a feel-good umbrella moment to reinforce the message: PANDAi is always there for you.
A social-first Fake-Out-of-Home (FOOH) video that brings Mr DIY’s mascot PANDAi into real life at Fahrenheit88—blending playful character animation with cinematic rain FX and a feel-good umbrella moment to reinforce the message: PANDAi is always there for you.
A social-first Fake-Out-of-Home (FOOH) video that brings Mr DIY’s mascot PANDAi into real life at Fahrenheit88—blending playful character animation with cinematic rain FX and a feel-good umbrella moment to reinforce the message: PANDAi is always there for you.
( Details )
( Details )
( Details )
Client
Client
Client
MR D.I.Y.
MR D.I.Y.
MR D.I.Y.
Service
Services
Service
Year
Year
Year
2024
2024
2024
( Overview )
( Overview )
( Overview )
Mr DIY launched their new mascot PANDAi under the campaign “PANDAi Jaga Anda” (PANDAi takes care of you). Beyond the 3D billboard launch, the brand needed a second wave of content designed specifically for social media—something short, charming, and believable enough to feel like PANDAi truly exists in the real world. 3D Advertisers created a FOOH concept that continues directly from the 3D billboard story: PANDAi wakes up on the billboard, notices activity below, and leaps into the real environment. Just as he arrives, it starts to rain—setting up the emotional punchline. PANDAi pulls out an umbrella and waves to the camera, turning the mascot into a “protector” figure in a single, memorable visual.
Mr DIY launched their new mascot PANDAi under the campaign “PANDAi Jaga Anda” (PANDAi takes care of you). Beyond the 3D billboard launch, the brand needed a second wave of content designed specifically for social media—something short, charming, and believable enough to feel like PANDAi truly exists in the real world. 3D Advertisers created a FOOH concept that continues directly from the 3D billboard story: PANDAi wakes up on the billboard, notices activity below, and leaps into the real environment. Just as he arrives, it starts to rain—setting up the emotional punchline. PANDAi pulls out an umbrella and waves to the camera, turning the mascot into a “protector” figure in a single, memorable visual.
FROM BILLBOARD TO REAL LIFE - PANDAi SHOWS UP WHEN YOU NEED HIM MOST
FROM BILLBOARD TO REAL LIFE - PANDAi SHOWS UP WHEN YOU NEED HIM MOST
FROM BILLBOARD TO REAL LIFE - PANDAi SHOWS UP WHEN YOU NEED HIM MOST
FROM BILLBOARD TO REAL LIFE - PANDAi SHOWS UP WHEN YOU NEED HIM MOST
( Insights )
( Insights )
( Insights )
FOOH works best when it feels like a candid moment someone accidentally captured—especially for mascots. The key was balancing cute performance with realism, so PANDAi doesn’t feel like CGI pasted onto footage. Two strategic decisions made the concept land: 1. We built the narrative around a simple human truth—it rains unexpectedly, and someone helps you. 2. We prioritized a clean emotional payoff (umbrella reveal) rather than overcomplicating the story. This made the video instantly understandable, replayable, and perfectly aligned with the campaign meaning behind “Jaga Anda.”
FOOH works best when it feels like a candid moment someone accidentally captured—especially for mascots. The key was balancing cute performance with realism, so PANDAi doesn’t feel like CGI pasted onto footage. Two strategic decisions made the concept land: 1. We built the narrative around a simple human truth—it rains unexpectedly, and someone helps you. 2. We prioritized a clean emotional payoff (umbrella reveal) rather than overcomplicating the story. This made the video instantly understandable, replayable, and perfectly aligned with the campaign meaning behind “Jaga Anda.”
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Harvard Yap
Harvard Yap
Harvard Yap
Harvard Yap
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Ilyas Sofian
Ilyas Sofian
Ilyas Sofian
Ilyas Sofian
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Adam Kamal
Adam Kamal
Adam Kamal
Adam Kamal
