Extra Bright Serum Nivea
Extra Bright Serum Nivea
Extra Bright Serum Nivea
( Info )
( Info )
( Info )
We relaunched the NIVEA Extra Bright Serum, a Malaysian household staple, using FOOH CGI to turn the nation’s landmarks (Merdeka 118, KL Tower) into glowing icons.
We relaunched the NIVEA Extra Bright Serum, a Malaysian household staple, using FOOH CGI to turn the nation’s landmarks (Merdeka 118, KL Tower) into glowing icons.
We relaunched the NIVEA Extra Bright Serum, a Malaysian household staple, using FOOH CGI to turn the nation’s landmarks (Merdeka 118, KL Tower) into glowing icons.
We relaunched the NIVEA Extra Bright Serum, a Malaysian household staple, using FOOH CGI to turn the nation’s landmarks (Merdeka 118, KL Tower) into glowing icons.
( Details )
( Details )
( Details )
Client
Client
Client
NIVEA
NIVEA
NIVEA
Service
Services
Service
Year
Year
Year
2025
2025
2025
( Overview )
( Overview )
( Overview )
The supersized serum glided past KL Tower and Petaling Street. The climax saw Merdeka 118, the tallest building in Malaysia, transform into the new serum packaging—a metaphor for a renewed national glow.
The supersized serum glided past KL Tower and Petaling Street. The climax saw Merdeka 118, the tallest building in Malaysia, transform into the new serum packaging—a metaphor for a renewed national glow.
A CITYWIDE TRANSFORMATION FOR MALAYSIA’S GLOW ICON
A CITYWIDE TRANSFORMATION FOR MALAYSIA’S GLOW ICON
A CITYWIDE TRANSFORMATION FOR MALAYSIA’S GLOW ICON
A CITYWIDE TRANSFORMATION FOR MALAYSIA’S GLOW ICON
( Insights )
( Insights )
( Insights )
Technical execution included a full building metamorphosis animation for Merdeka 118 and atmospheric glow effects, linking NIVEA’s brightening promise to Malaysian cultural geography.
Technical execution included a full building metamorphosis animation for Merdeka 118 and atmospheric glow effects, linking NIVEA’s brightening promise to Malaysian cultural geography.
( Credits )
( Credits )
( Credits )
Project Lead
Project Lead
Project Lead
Project Lead
Izaac Liew
Izaac Liew
Izaac Liew
Izaac Liew
Creative Lead
Creative Lead
Services
Creative Lead
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Hamim Rosidi
Techinical Lead
Techinical Lead
Techinical Lead
Techinical Lead
Brendan Lai
Brendan Lai
Brendan Lai
Brendan Lai
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
3D / VFX Artist
Brendan Lai
Brendan Lai
Brendan Lai
Brendan Lai
